Viral Marketing
Posted: Mon Apr 28, 2025 9:14 am
Some people may tell you that a campaign's virality is a matter of luck , but that's not entirely true. Behind success lies campaign planning and preparation. These are the keys.
We define viral marketing as that which boosts a brand's visibility and generates interest in it, usually in the form of a video that spreads through social media. They're called viral because they spread like a virus.
Users themselves are the ones who share and spread these types of messages or videos, so they are unstoppable as long as interest is maintained.
How viral marketing is created.
You'll see that it's simple:
Creating a video—or france phone number data any other format—that appeals to your target audience is perhaps the most difficult part of the process.
It is published on the Internet and the first steps to disseminate it are planned.
It can be done in a way that the user knows it's a brand or in a way that the brand is revealed when it's already viral.
Among the advantages we find when carrying out viral marketing :
Great potential reach.
It is not invasive.
It has a low cost.
Build brand.
Viral marketing examples
These are some examples of viral marketing that you will surely remember.
Remember Samsung's "This is a phone" campaign ? It's over 41 million views and counting. It's only 30 seconds long!
https://www.youtube.com/watch?time_cont ... iNTxLXO-Iw
Pavofrío's famous "Delicious Calm" campaign, the restaurant where women order dishes that evoke the pressures they face daily. It had 5.6 million views and continues to be viewed.
https://www.youtube.com/watch?v=1wX5tq-EStk
Both are examples of viral marketing and how these types of campaigns can make a brand stand out from the crowd.
If you'd like to learn more about viral marketing and digital marketing, you can do so with our Master's in Digital Marketing and Social Media in Barcelona or our Master's in Digital Marketing & Customer Experience in Madrid .
We define viral marketing as that which boosts a brand's visibility and generates interest in it, usually in the form of a video that spreads through social media. They're called viral because they spread like a virus.
Users themselves are the ones who share and spread these types of messages or videos, so they are unstoppable as long as interest is maintained.
How viral marketing is created.
You'll see that it's simple:
Creating a video—or france phone number data any other format—that appeals to your target audience is perhaps the most difficult part of the process.
It is published on the Internet and the first steps to disseminate it are planned.
It can be done in a way that the user knows it's a brand or in a way that the brand is revealed when it's already viral.
Among the advantages we find when carrying out viral marketing :
Great potential reach.
It is not invasive.
It has a low cost.
Build brand.
Viral marketing examples
These are some examples of viral marketing that you will surely remember.
Remember Samsung's "This is a phone" campaign ? It's over 41 million views and counting. It's only 30 seconds long!
https://www.youtube.com/watch?time_cont ... iNTxLXO-Iw
Pavofrío's famous "Delicious Calm" campaign, the restaurant where women order dishes that evoke the pressures they face daily. It had 5.6 million views and continues to be viewed.
https://www.youtube.com/watch?v=1wX5tq-EStk
Both are examples of viral marketing and how these types of campaigns can make a brand stand out from the crowd.
If you'd like to learn more about viral marketing and digital marketing, you can do so with our Master's in Digital Marketing and Social Media in Barcelona or our Master's in Digital Marketing & Customer Experience in Madrid .