Why create blog posts on a business website?
Posted: Tue Apr 29, 2025 6:21 am
⏲ Reading time: 8 minutes
Having a business website is good (even essential). Making it profitable and attracting qualified traffic is even better! To achieve this, there is australia phone number data one foolproof way: creating blog articles . Do you doubt it? I invite you to discover the 9 reasons to create an SEO blog .
Quick read: 9 reasons to create blog posts
Infographic. 9 reasons to create blog posts.
As you read the rest of this blog post, you will fully understand how a blog will help you achieve these goals.
What is a blog?
The word "blog" is a contraction of two English words: web (canvas) and log ( journal). So, in this context, the definition of a blog is: an online journal. Originally, it was more of a personal diary that could be shared online. Bloggers would write about their vacations, experiences, or thoughts. However, things have evolved considerably, and a blog has become an essential content marketing tool for businesses, regardless of their field.
If you look at the internet statistics (visible in real time on , you will see that there are millions of blog articles published per day . If this is the case, it is because blogging is an excellent way to improve your visibility and increase your turnover. How? This is what I will explain to you in the rest of this post!
Screenshot: Internet statistics for creating a blog
Looking at these statistics, you also notice that there are nearly two billion websites! But then, what is the difference between a website and a blog ? A professional website is used to sell services (showcase site) or products (e-commerce). As such, it is rather static . On the contrary, a blog is a different type of site (or a specific part of a website) that is used to publish articles on current events, to give tips and tricks or to share a point of view. It is therefore dynamic .
Why create an SEO blog? 9 good reasons
Illustration image: Why create blog articles?
Whether you are a craftsman, e-commerce business owner, entrepreneur or simply want to make money online, you have at least 9 good reasons to create a blog ! However, be aware that writing an SEO article for your blog requires time ( on average four hours ) or a certain investment (if you decide to hire a web editor ). However, as you will see, blogging will bring considerable benefits for your business communication, your visibility on search engines and your turnover. As you will see, blogging is extremely profitable !
1. Create blog posts to demonstrate your expertise
When you give good advice and demonstrate your level of expertise through your blog posts, you become a key player in your field of activity . By getting used to reading you, Internet users will consider you as an authority in the field, which considerably increases their level of trust . By giving you all the credit you deserve, they will be more likely to buy your products or services and recommend you .
2. Create blog posts to build your brand image
Following on from the previous point, creating blog posts helps refine your brand image. Indeed, since Internet users now trust your publications, they can identify with your content . To achieve this, you should pay particular attention to your editorial line and your editorial charter . These two elements will guide corporate communication on your blog by defining the tone you use, the topics you cover and your publication frequency .
3. Create blog posts to improve user experience
When you create articles on your blog, you're offering free information and advice that Internet users need. As a result, when they browse your blog, they find all the answers to their questions and are satisfied with their experience. Remember to add quality content and not push too hard to sell. To delight your readers , try writing comprehensive guides, comparisons, steps to follow, or concrete examples.
4. Create blog articles to improve your SEO
Blogging for SEO is a great strategy! First, it keeps your site dynamic. This appeals to Google, and its crawlers will then crawl your site more frequently to discover your new content. Additionally, you'll create an opportunity to significantly improve your search engine visibility by:
you become an essential specialist on specific subjects by working on your thematic clusters ;
as you write many articles, you are visible on a large number of keywords ;
you improve your natural referencing by setting up a comprehensive internal network ;
By offering quality content, your articles are shared on social networks and you obtain free inbound links ( backlinks ).
5. Create blog posts to attract quality traffic
As you improve your search engine rankings and your blog posts rank for a variety of keywords, it's only natural that your organic traffic will increase ! While this is a huge advantage, it's not enough to make your blog profitable. However, by writing targeted blog posts, you'll get qualified traffic , meaning traffic that perfectly matches your buyer persona . Which brings us directly to the next two points...
6. Create blog posts to collect emails
Email marketing is certainly one of the most powerful ways to sell online. In addition, beyond the commercial objective, you maintain close contact with your audience . However, to implement this, you must have an email list available. And, once again, your blog can help you achieve this goal! Indeed, you take advantage of this traffic channel to offer subscription to your newsletter. This way, you have a list of qualified contacts that you will either inform about your news, provide free advice, or encourage conversion.
7. Create blog articles to increase your conversion rate
As we have just seen, thanks to your blog articles, you attract quality traffic to your site and more easily collect emails from your visitors. Thus, not only could your readers make a direct purchase , but you also have the possibility of using your blog posts in your conversion funnel . Indeed, by sharing information for free and naturally directing your prospect to the solution he needs, you perfectly meet his expectations and thus increase your turnover .
8. Create blog articles to know your audience
With a blog, you also have the unique opportunity to interact with your readers directly on your website. This allows you to better understand your readership's needs and refine your customer profile (by taking into account responses and analyzing demographic data on Google Analytics). This allows you to offer relevant solutions to meet the expectations of your prospects. Note that if you don't want to enable comments on your blog, you can simply share your articles on social networks to interact with your audience and collect this valuable information.
9. Create blog posts to build reader loyalty
Finally, creating blog posts makes your readers want to come back to your site for more information and encourages them to recommend you. Indeed, they know that if they need information about your area of expertise, they will find the answer on your blog. This is also another great advantage of maintaining good momentum by offering frequent and regular publications! The loyalty of your readership is therefore an asset for your brand, your SEO and your business .
Conclusion
When you have a website without a blog, you are only visible on a limited number of keywords, your SEO does not evolve and your customers do not come back (or hardly at all). As you have understood, having a blog is then an ideal solution if you want to improve your SEO, attract qualified traffic, build customer loyalty and increase your turnover .
Are you convinced that a blog is essential to help your business grow? To learn how to write SEO articles for your blog , check out the following content:
How to structure a blog article well?
How to optimize text for SEO?
How do I know if my text is optimized for SEO?
Example SEO article: analysis of a concrete case
Need to go further?
If you need to delve deeper into the topic, the editorial team recommends the following 5 contents :
Fully understand the different elements of an editorial strategy
How to establish an effective editorial strategy?
7 Steps to Create a Social Media Editorial Strategy
The essentials to know about the editorial line
Example of a successful editorial strategy
Having a business website is good (even essential). Making it profitable and attracting qualified traffic is even better! To achieve this, there is australia phone number data one foolproof way: creating blog articles . Do you doubt it? I invite you to discover the 9 reasons to create an SEO blog .
Quick read: 9 reasons to create blog postsInfographic. 9 reasons to create blog posts.
As you read the rest of this blog post, you will fully understand how a blog will help you achieve these goals.
What is a blog?The word "blog" is a contraction of two English words: web (canvas) and log ( journal). So, in this context, the definition of a blog is: an online journal. Originally, it was more of a personal diary that could be shared online. Bloggers would write about their vacations, experiences, or thoughts. However, things have evolved considerably, and a blog has become an essential content marketing tool for businesses, regardless of their field.
If you look at the internet statistics (visible in real time on , you will see that there are millions of blog articles published per day . If this is the case, it is because blogging is an excellent way to improve your visibility and increase your turnover. How? This is what I will explain to you in the rest of this post!
Screenshot: Internet statistics for creating a blog
Looking at these statistics, you also notice that there are nearly two billion websites! But then, what is the difference between a website and a blog ? A professional website is used to sell services (showcase site) or products (e-commerce). As such, it is rather static . On the contrary, a blog is a different type of site (or a specific part of a website) that is used to publish articles on current events, to give tips and tricks or to share a point of view. It is therefore dynamic .
Why create an SEO blog? 9 good reasonsIllustration image: Why create blog articles?
Whether you are a craftsman, e-commerce business owner, entrepreneur or simply want to make money online, you have at least 9 good reasons to create a blog ! However, be aware that writing an SEO article for your blog requires time ( on average four hours ) or a certain investment (if you decide to hire a web editor ). However, as you will see, blogging will bring considerable benefits for your business communication, your visibility on search engines and your turnover. As you will see, blogging is extremely profitable !
1. Create blog posts to demonstrate your expertise
When you give good advice and demonstrate your level of expertise through your blog posts, you become a key player in your field of activity . By getting used to reading you, Internet users will consider you as an authority in the field, which considerably increases their level of trust . By giving you all the credit you deserve, they will be more likely to buy your products or services and recommend you .
2. Create blog posts to build your brand image
Following on from the previous point, creating blog posts helps refine your brand image. Indeed, since Internet users now trust your publications, they can identify with your content . To achieve this, you should pay particular attention to your editorial line and your editorial charter . These two elements will guide corporate communication on your blog by defining the tone you use, the topics you cover and your publication frequency .
3. Create blog posts to improve user experience
When you create articles on your blog, you're offering free information and advice that Internet users need. As a result, when they browse your blog, they find all the answers to their questions and are satisfied with their experience. Remember to add quality content and not push too hard to sell. To delight your readers , try writing comprehensive guides, comparisons, steps to follow, or concrete examples.
4. Create blog articles to improve your SEO
Blogging for SEO is a great strategy! First, it keeps your site dynamic. This appeals to Google, and its crawlers will then crawl your site more frequently to discover your new content. Additionally, you'll create an opportunity to significantly improve your search engine visibility by:
you become an essential specialist on specific subjects by working on your thematic clusters ;
as you write many articles, you are visible on a large number of keywords ;
you improve your natural referencing by setting up a comprehensive internal network ;
By offering quality content, your articles are shared on social networks and you obtain free inbound links ( backlinks ).
5. Create blog posts to attract quality traffic
As you improve your search engine rankings and your blog posts rank for a variety of keywords, it's only natural that your organic traffic will increase ! While this is a huge advantage, it's not enough to make your blog profitable. However, by writing targeted blog posts, you'll get qualified traffic , meaning traffic that perfectly matches your buyer persona . Which brings us directly to the next two points...
6. Create blog posts to collect emails
Email marketing is certainly one of the most powerful ways to sell online. In addition, beyond the commercial objective, you maintain close contact with your audience . However, to implement this, you must have an email list available. And, once again, your blog can help you achieve this goal! Indeed, you take advantage of this traffic channel to offer subscription to your newsletter. This way, you have a list of qualified contacts that you will either inform about your news, provide free advice, or encourage conversion.
7. Create blog articles to increase your conversion rate
As we have just seen, thanks to your blog articles, you attract quality traffic to your site and more easily collect emails from your visitors. Thus, not only could your readers make a direct purchase , but you also have the possibility of using your blog posts in your conversion funnel . Indeed, by sharing information for free and naturally directing your prospect to the solution he needs, you perfectly meet his expectations and thus increase your turnover .
8. Create blog articles to know your audience
With a blog, you also have the unique opportunity to interact with your readers directly on your website. This allows you to better understand your readership's needs and refine your customer profile (by taking into account responses and analyzing demographic data on Google Analytics). This allows you to offer relevant solutions to meet the expectations of your prospects. Note that if you don't want to enable comments on your blog, you can simply share your articles on social networks to interact with your audience and collect this valuable information.
9. Create blog posts to build reader loyalty
Finally, creating blog posts makes your readers want to come back to your site for more information and encourages them to recommend you. Indeed, they know that if they need information about your area of expertise, they will find the answer on your blog. This is also another great advantage of maintaining good momentum by offering frequent and regular publications! The loyalty of your readership is therefore an asset for your brand, your SEO and your business .
ConclusionWhen you have a website without a blog, you are only visible on a limited number of keywords, your SEO does not evolve and your customers do not come back (or hardly at all). As you have understood, having a blog is then an ideal solution if you want to improve your SEO, attract qualified traffic, build customer loyalty and increase your turnover .
Are you convinced that a blog is essential to help your business grow? To learn how to write SEO articles for your blog , check out the following content:
How to structure a blog article well?
How to optimize text for SEO?
How do I know if my text is optimized for SEO?
Example SEO article: analysis of a concrete case
Need to go further?
If you need to delve deeper into the topic, the editorial team recommends the following 5 contents :
Fully understand the different elements of an editorial strategy
How to establish an effective editorial strategy?
7 Steps to Create a Social Media Editorial Strategy
The essentials to know about the editorial line
Example of a successful editorial strategy