E-commerce trends 2024 or how to boost your turnover

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In 2024, your marketing strategy must move towards greater transparency . Consumers are looking for authentic experiences and relationships with brands.

It's simple: always assume that customers are naturally suspicious . They question traditional advertising in favor of what they consider to be the most credible source: testimonials from previous buyers .

Businessman using laptop to select five stars for customer rating and customer satisfaction after using product and service concept.
Customer reviews have become a pillar of e-commerce . They influence purchasing decisions and shape a company's online reputation. Studies show that over 80% of internet users read online reviews before placing an order. You need to take advantage of this.

To do this, focus on detailed customer reviews . Forget simple star ratings for your product sheets: they don't add enough value. Your potential buyers want credible evidence , so provide them with the most comprehensive and exhaustive testimonials possible.

As such, you will pay particular attention to negative customer reviews . Be transparent by also showing your flaws and especially your ability to provide solutions to your customers, whether dissatisfied or satisfied. Always respond to feedback, whether positive or negative. This will only be better for your e-reputation !

Cross-channel shopping experience: social networks and e-commerce
Cross-channel has become a standard in e-commerce. This strategy involves integrating and coordinating different sales and communication channels. The goal is to allow Internet users to move effortlessly between channels, while ensuring a seamless shopping experience .

In practice, interactions hong kong phone number data primarily take place between your e-commerce site and your social networks. These networks are playing an increasingly important role in online shopping: we even talk about Social Commerce . This refers to using social media to promote products, as well as to facilitate the purchasing process directly on these platforms.

Shanghai, China - July 30, 2023: X (new Twitter), Threads, Facebook, YouTube, Instagram, WeChat, WhatsApp. Douyin (TikTok) and Sina Weibo app icons. Online social media software brands
Social media is a powerful channel for reaching consumers, thanks to its ability to engage, inform, and inspire. It offers unique opportunities to create personalized and interactive shopping experiences. This is particularly true with the shopping features integrated into social networks like Facebook and Instagram. Users of these platforms can discover products and place orders without leaving the original app.

The sales funnel is therefore shorter and more efficient: your e-commerce solution is directly connected to social networks to simplify the purchasing process . This is very easy to set up if you create an online store with Shopify .

The advantage of Shopify for an effective e-commerce strategy
Shopify is one of the most powerful online sales solutions on the market. One of its main strengths? It seamlessly embraces e-commerce trends by offering both sellers and buyers up-to-date features.

One of them: the ability to connect your online store to your social networks. You can link your catalog (fully or partially) to platforms like Facebook or Instagram. This way, your potential customers can explore and purchase products without ever leaving their news feed. This not only simplifies the shopping experience for consumers, but also increases sales opportunities for businesses.