How to optimize your SEO for voice search?
Posted: Tue Apr 29, 2025 9:56 am
The acronym SEO stands for " Search Engine Optimization" and refers to optimization for search engines . This involves improving a website in order to maximize its visibility on search results pages (SERPs ) .
To achieve this, SEO relies on three major pillars: the site's technique (loading speed, code quality, etc.), its content (keywords, semantic richness, content quality, etc.) and its popularity (number of backlinks).
By working on these three aspects, according to Google's requirements, you can aim for the best positions on the SERPs. The goal of SEO is therefore to appear as high as possible on the page, as this determines the click-through rate your website can expect. For example, the first position on Google alone captures a third of the page's clicks.
What is voice search?
Voice search refers to iceland phone number data performing an online search using a voice assistant, such as Siri, Alexa, or OK Google. The query is spoken aloud to the artificial intelligence of a smartphone, tablet, or smart speaker. The voice assistant then searches the web to provide the user with the most relevant answer to the question posed.
connected device, virtual assistant, voice search, Alexa
According to a study conducted in May 2022, 70% of French people regularly use voice assistants due to their ease of use. Half the time, they use them to ask questions or conduct online searches.
Why optimize your SEO for voice search?
With the rise of voice assistants like Siri, Alexa, and OK Google, voice search has become a major SEO challenge . The reason is simple: we don't use search engines in the same way when we write and when we speak.
For example, if we are looking for the best Thai restaurant in Paris, we would type in the Google search bar: "best Thai restaurant Paris". If we perform a voice search, the query will be a complete and perfectly intelligible question, i.e.: " What is the best Thai restaurant in Paris? "
The keywords are different, so the results you see will be different. Even more so, the content (optimized for search engines) will be different, too. And since more and more Internet users are using voice search, this should be taken into account in the SEO content writing process.
To achieve this, SEO relies on three major pillars: the site's technique (loading speed, code quality, etc.), its content (keywords, semantic richness, content quality, etc.) and its popularity (number of backlinks).
By working on these three aspects, according to Google's requirements, you can aim for the best positions on the SERPs. The goal of SEO is therefore to appear as high as possible on the page, as this determines the click-through rate your website can expect. For example, the first position on Google alone captures a third of the page's clicks.
What is voice search?
Voice search refers to iceland phone number data performing an online search using a voice assistant, such as Siri, Alexa, or OK Google. The query is spoken aloud to the artificial intelligence of a smartphone, tablet, or smart speaker. The voice assistant then searches the web to provide the user with the most relevant answer to the question posed.
connected device, virtual assistant, voice search, Alexa
According to a study conducted in May 2022, 70% of French people regularly use voice assistants due to their ease of use. Half the time, they use them to ask questions or conduct online searches.
Why optimize your SEO for voice search?
With the rise of voice assistants like Siri, Alexa, and OK Google, voice search has become a major SEO challenge . The reason is simple: we don't use search engines in the same way when we write and when we speak.
For example, if we are looking for the best Thai restaurant in Paris, we would type in the Google search bar: "best Thai restaurant Paris". If we perform a voice search, the query will be a complete and perfectly intelligible question, i.e.: " What is the best Thai restaurant in Paris? "
The keywords are different, so the results you see will be different. Even more so, the content (optimized for search engines) will be different, too. And since more and more Internet users are using voice search, this should be taken into account in the SEO content writing process.