E-commerce: the challenges of your logistics management
Posted: Wed Apr 30, 2025 5:08 am
When it comes to shopping online, 73% of consumers say the cost of delivery is the most important purchasing criterion. A cost deemed too high is synonymous with cart abandonment. More than a third of Internet users abandon their shopping cart when shipping is not free. This is why "free delivery" has become a selling point to stand out from the competition.
Offering free delivery could hungary phone number data therefore increase your online store's sales. However, it can be difficult for a small business to offer free delivery, as the logistics costs for storage, packaging, and transport are substantial. This is why most e-commerce sites favor sharing delivery costs. The company covers part of the costs, and the remainder is billed to the customer. While you may reduce your margins, this is done to the benefit of sales. The lower the delivery cost, the more likely the buyer is to place an order.
As a retailer, you must therefore find the most suitable logistics solutions to optimize your margin . This is strategic, because they must not only be attractive in terms of price, but also correspond to the pace of life of your customers.
Offering free delivery could hungary phone number data therefore increase your online store's sales. However, it can be difficult for a small business to offer free delivery, as the logistics costs for storage, packaging, and transport are substantial. This is why most e-commerce sites favor sharing delivery costs. The company covers part of the costs, and the remainder is billed to the customer. While you may reduce your margins, this is done to the benefit of sales. The lower the delivery cost, the more likely the buyer is to place an order.
As a retailer, you must therefore find the most suitable logistics solutions to optimize your margin . This is strategic, because they must not only be attractive in terms of price, but also correspond to the pace of life of your customers.