Why WhatsApp WON'T kill business texting
Posted: Wed Apr 30, 2025 5:14 am
Almost all analysts in the technology world have been predicting this for a long time: "WhatsApp and instant messaging programs transmitted over the Internet will kill SMS . "
My conclusion is also clear: SMS between users may end, or rather, they will reduce it significantly, but I am also clear that sending SMS for businesses will continue to be a fundamental channel for communicating with customers.
The reasons are several:
To receive WhatsApp messages, you need the app installed . Only between 33% and 55% of users in Spain have a smartphone, with costa rica phone number data figures varying depending on the source. Within this percentage of smartphone owners, not all will have the app installed. Texting is the only universal communication channel with a mobile phone . Smartphone penetration will continue to rise in the coming years, but there will always be room for low-performance devices for people who only want to talk on the phone. For example, the country with the highest percentage of smartphones, Singapore, only reaches 62%.
My conclusion is also clear: SMS between users may end, or rather, they will reduce it significantly, but I am also clear that sending SMS for businesses will continue to be a fundamental channel for communicating with customers.
The reasons are several:
To receive WhatsApp messages, you need the app installed . Only between 33% and 55% of users in Spain have a smartphone, with costa rica phone number data figures varying depending on the source. Within this percentage of smartphone owners, not all will have the app installed. Texting is the only universal communication channel with a mobile phone . Smartphone penetration will continue to rise in the coming years, but there will always be room for low-performance devices for people who only want to talk on the phone. For example, the country with the highest percentage of smartphones, Singapore, only reaches 62%.