French e‑commerce sees CTR 1
Posted: Sun May 18, 2025 9:32 am
Overlay additional data: gender (INSEE demographics), device (Android/iOS from MAIDs), credit score proxies (banking open‑data partners).
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### 8 High‑Value Use‑Cases
1. **Flash Sale SMS** – 5 % vs 9 % email; lunchtime (12:30–14:00) conversion peaks.
2. **Strong Customer Authentication (PSD2)** – Banks rely on OTP via SMS; accuracy essential.
3. **Insurance Quote Follow‑Up** – 2‑way SMS raises policy sign‑up by 12 %.
4. **Real‑Estate Lead Nurturing** – Geo‑targeted RCS with carousel images of listings.
5. **Public‑Health Surveys** – Multi‑mode (SMS & IVR) finland phone number data reached 85 % mobile coverage during 2024 influenza study.
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### 9 Ethical & Compliance Pitfalls
* **Cold SMS without prior opt‑in** can trigger CNIL sanctions; proof of consent must be stored for 3 years.
* **Re‑selling broker data** beyond contract scope violates Article 28 GDPR.
* **Ignoring Bloctel** – each infraction can cost €15 per number plus reputational damage.
* **Silent Ring or Ping Calls** (one‑ring marketing) are classed as harassment; prohibited since 2023.
* **Cross‑border transfers** to non‑adequacy countries require SCC 2021 modules and transfer‑impact assessments.
Always involve a French DPO and update your RoPA (Record of Processing Activities).
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### 10 Build vs Buy: Cost, Speed, Competitive Edge
| Criterion | Purchase Ready‑Made | Build In‑House |
| -------------------- | -------------------------- | --------------------- |
| **Speed** | Immediate access | 3–12 months |
---
### 8 High‑Value Use‑Cases
1. **Flash Sale SMS** – 5 % vs 9 % email; lunchtime (12:30–14:00) conversion peaks.
2. **Strong Customer Authentication (PSD2)** – Banks rely on OTP via SMS; accuracy essential.
3. **Insurance Quote Follow‑Up** – 2‑way SMS raises policy sign‑up by 12 %.
4. **Real‑Estate Lead Nurturing** – Geo‑targeted RCS with carousel images of listings.
5. **Public‑Health Surveys** – Multi‑mode (SMS & IVR) finland phone number data reached 85 % mobile coverage during 2024 influenza study.
---
### 9 Ethical & Compliance Pitfalls
* **Cold SMS without prior opt‑in** can trigger CNIL sanctions; proof of consent must be stored for 3 years.
* **Re‑selling broker data** beyond contract scope violates Article 28 GDPR.
* **Ignoring Bloctel** – each infraction can cost €15 per number plus reputational damage.
* **Silent Ring or Ping Calls** (one‑ring marketing) are classed as harassment; prohibited since 2023.
* **Cross‑border transfers** to non‑adequacy countries require SCC 2021 modules and transfer‑impact assessments.
Always involve a French DPO and update your RoPA (Record of Processing Activities).
---
### 10 Build vs Buy: Cost, Speed, Competitive Edge
| Criterion | Purchase Ready‑Made | Build In‑House |
| -------------------- | -------------------------- | --------------------- |
| **Speed** | Immediate access | 3–12 months |