According to Statista, 80% of marketers use event marketing as a sales generator.
In this article, we are going to focus on lead generation and some strategies that can help you define the optimal processes for your event.
What is lead generation?
It is a marketing strategy to stimulate and capture interest in a bulgaria consumer mobile number list product, service or brand with the purpose of developing the sales funnel. A lead is a person who has expressed interest in a product. Lead generation is the process by which you get attendees, whether in person or online, to provide you with their information and contact details.
We could define it as: Finding ways for a person to become interested in a brand or product and want more information about it after the event.
Nowadays, it is a very very important technique in a business's sales strategy. If someone shows you during your wonderful event that they are interested in your product, when you contact them again they will no longer be a stranger, but rather a potential buyer who has already told you that they like what you offer.
So, getting down to business, what tactics can we use to capture solid leads in 3 stages? Before the event, during the event and after the event .
1. Plan before the event:
Collect information about attendees :
Before you go to the venue or start the online event, you need to do your homework. You'll need to know in great detail who the attendees are. Who are you going to connect with? And if we're talking about B2B (Business to Business), who is going to the event that could mean a future opportunity, synergies, partnership, etc.?
By knowing your attendees, you will know what type of event best suits their needs and interests. Of course, this planning will also help you prepare follow-up messages and automated messages ( automations ). For this, there are well-known tools such as Mailchimp, Sparkpost or ActiveCampaing.
If you complete all of these tasks before the event, you will have time to focus on capturing high-quality leads during the event!
Simplify the registration process:
This process should be easy and intuitive for interested attendees. Pages that take a long time to load or are not responsive (implemented for smartphones) are a guarantee of losing interest.
In the registration form, make sure you ask for the right information and the one you need for your post-event remarketing strategies. Data such as age or location can be easily found in the Analytics study, so you can save yourself the hassle.
