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What is local SEO and techniques to improve it
What is local SEO?
Local SEO is about optimizing your presence on search engines to get more traffic to physical locations . This way, you can direct potential customers to your business when they search for things related to their local area, for example, "mobile repair near me."
The importance of local SEO has been increasing in recent years, as it is closely related to voice searches. Typically, these types of searches are more specific, more long-tail and more related to the user's location.
Techniques to improve local SEO
Register your business on Google My Business
Google My Business is a Google service for businesses that allows you to create a free profile with information about your business, including its different locations. To get the best results, take note of these tips:
Provide complete and accurate information about your business, as this helps it to be considered relevant for different searches.
Add your updated hours so potential customers know when you're open.
Include the most relevant keywords in your company description (without resorting to keyword stuffing).
Verify your business locations with Google My Business so they can appear in search results.
Add photos to your cards to make them more attractive and informative.
Encourage customers to leave positive list of philippines consumer email on Google, as this improves local ranking.
Keyword Research
Local SEO should be considered from the keyword research stage . Include keywords related to your location and more conversational terms in your list to respond to voice searches.
On-page local SEO
When planning and creating your website content , don't forget to consider local SEO. These guidelines will help your website rank better in local searches :
It includes the conversational keywords we mentioned in the previous section.
Be sure to include your business name and location in your page title, URL, and meta descriptions.
