8 applied marketing tips for SMEs
Posted: Sat Dec 07, 2024 4:24 am
If you're looking for applied marketing tips that work for small businesses , you've come to the right place. According to a recent study on competitive intelligence , 84% of businesses believe that the market has become more competitive in 2021.
This means that there are more companies with similar propositions competing for the same customer base. To stand out from the crowd and connect with your audience, you need to know the best digital marketing practices .
In this article, you will find 10 marketing tips for SMEs that you can put into practice as soon as you read them. Shall we begin?
1. Include messaging apps in customer service
According to the Messaging in 2020 study , 78% of businesses use messaging apps to communicate with customers. Solutions like WhatsApp Business and Facebook Messenger allow you to dominica email address resolve queries faster and offer contextual support 24 hours a day .
In addition, the level of satisfaction with the service on these platforms is usually high: according to the Zendesk Benchmark , they have a CSAT of 98% . This figure is higher than the level of satisfaction with other forms of communication, such as telephone, for example.
2. Adopt an omnichannel approach
According to the 2021 Zendesk Trends Report , companies that achieve better results across their key customer experience metrics are more likely to have adopted omnichannel support strategies .
Why is omnichannel one of the best marketing tips? Because it is a strategy capable of uniting all channels in a single work interface, allowing teams to collaborate with each other and offer a more personalized experience to customers.
While self-service helps support agents avoid feeling overwhelmed, less than 30% of companies offer it, according to Zendesk’s 2020 Trends Report .
Tools like Answer Bot , Help Center , and Community Forum allow customers to find information on their own, especially for frequently asked and less complex questions .
Do you want to know how self-service can boost your teams' productivity? We recommend reading: How to reduce ticket volume with self-service .
4. Personalize customer interactions
Perhaps one of the most valuable marketing tips is this one: personalization. According to a survey conducted by Accenture , 9 out of 10 customers prefer to buy from companies that remember their preferences and offer them relevant recommendations .
More than feeling special, people want to be valued for their individuality. To satisfy this desire, it is necessary to have access to specific data, as we will see below.
5. Transform data into useful knowledge
A recent study of data-driven business decisions found that 66% of companies do not have a coherent strategy for collecting, storing and processing information about their customers.
However, to put the best marketing tips into practice, you need to have some basic information on hand, such as contact details, purchase history and product preferences.
CRM software for SMEs , for example, helps unify knowledge acquired through different channels and reveals trends in customer behavior. The tool is also an excellent ally in avoiding inconsistencies and human errors, such as inserting duplicate data.
6. Invest in privacy and security
When it comes to digital marketing tips, privacy and security of shared data should be a priority for any company.
In fact, a McKinsey & Company study found that 87% of customers would not do business with a company if they had concerns about its security practices.
When implementing marketing tips, remember to adopt secure tools, including message encryption, access control, and other layers that protect the integrity of customer data.
This means that there are more companies with similar propositions competing for the same customer base. To stand out from the crowd and connect with your audience, you need to know the best digital marketing practices .
In this article, you will find 10 marketing tips for SMEs that you can put into practice as soon as you read them. Shall we begin?
1. Include messaging apps in customer service
According to the Messaging in 2020 study , 78% of businesses use messaging apps to communicate with customers. Solutions like WhatsApp Business and Facebook Messenger allow you to dominica email address resolve queries faster and offer contextual support 24 hours a day .
In addition, the level of satisfaction with the service on these platforms is usually high: according to the Zendesk Benchmark , they have a CSAT of 98% . This figure is higher than the level of satisfaction with other forms of communication, such as telephone, for example.
2. Adopt an omnichannel approach
According to the 2021 Zendesk Trends Report , companies that achieve better results across their key customer experience metrics are more likely to have adopted omnichannel support strategies .
Why is omnichannel one of the best marketing tips? Because it is a strategy capable of uniting all channels in a single work interface, allowing teams to collaborate with each other and offer a more personalized experience to customers.
While self-service helps support agents avoid feeling overwhelmed, less than 30% of companies offer it, according to Zendesk’s 2020 Trends Report .
Tools like Answer Bot , Help Center , and Community Forum allow customers to find information on their own, especially for frequently asked and less complex questions .
Do you want to know how self-service can boost your teams' productivity? We recommend reading: How to reduce ticket volume with self-service .
4. Personalize customer interactions
Perhaps one of the most valuable marketing tips is this one: personalization. According to a survey conducted by Accenture , 9 out of 10 customers prefer to buy from companies that remember their preferences and offer them relevant recommendations .
More than feeling special, people want to be valued for their individuality. To satisfy this desire, it is necessary to have access to specific data, as we will see below.
5. Transform data into useful knowledge
A recent study of data-driven business decisions found that 66% of companies do not have a coherent strategy for collecting, storing and processing information about their customers.
However, to put the best marketing tips into practice, you need to have some basic information on hand, such as contact details, purchase history and product preferences.
CRM software for SMEs , for example, helps unify knowledge acquired through different channels and reveals trends in customer behavior. The tool is also an excellent ally in avoiding inconsistencies and human errors, such as inserting duplicate data.
6. Invest in privacy and security
When it comes to digital marketing tips, privacy and security of shared data should be a priority for any company.
In fact, a McKinsey & Company study found that 87% of customers would not do business with a company if they had concerns about its security practices.
When implementing marketing tips, remember to adopt secure tools, including message encryption, access control, and other layers that protect the integrity of customer data.