The best hotels on Twitter and what they do to be so
Posted: Sat Dec 07, 2024 4:27 am
Noelia Olmedilla
Copy Specialized in Travel
May 15, 2019
IT'S NO SECRET THAT SOCIAL MEDIA IS AN INSEPARABLE COMPANION ON OUR JOURNEYS. WHEN IT COMES TO CREATING A BRAND AND ENGAGING WITH CUSTOMERS, ONE OF THE BEST TOOLS IS WITHOUT A DOUBT TWITTER.
Twitter is the most widely used social network for keeping up to date with the latest developments. This network is characterized by real-time content and is therefore an excellent communication tool between companies and their customers . Approximately 50% of Twitter users follow brands, making it an ideal list of latvia consumer email platform for marketing experts to build a meaningful relationship with their audience. With a figure of around 126 million active users , it is interesting to take a look at the possibilities of this social network.
At Asiri Marketing, we've put together a list of the top ways hoteliers can use Twitter to boost their brand and generate new business:
Table of Contents [ Hide ]
1 1. Focus on customer relationships.
2 2. Monitor your brand.
3 3. Decide which “Twitter voice” to use.
4 4. Use Twitter chats to discover potential customers and new followers.
5 5. Create a calendar to take advantage of real-time events.
6 6. Schedule tweets.
7 7. Use the power of social proof or third-party content.
8 Here are 3 examples of hotel projects on Twitter that are really working hard:
8.0.1 Me by Meliá (@MEbyMelia)
8.0.2 Room Mate Hotels (@RoomMateHotels)
8.0.3 NH Hotels Spain (@nhhotelses)
1. Focus on customer relationships.
Although Twitter is less effective than other social platforms like Facebook and Instagram, it is a fast and conversational social network, and for many users it is a direct link to a brand, whether to praise, criticize or ask questions about it. You need to listen, respond and connect with people, not just try to guide them to your website.
More than 300 million people use Twitter monthly, using hashtags and mentions to converse in real time. So it’s important to use Twitter for customer engagement , not just marketing, as it allows you to listen and engage meaningfully with existing and potential customers.
2. Monitor your brand.
Use a tool like HootSuite to set up monitoring for keywords related to your hotel. This will allow you to keep an eye on all the things that are being said about your property on Twitter .
You can also use Twitter's advanced search feature to search for your hotel name, Twitter handle, city, etc., and use the checkboxes at the bottom of the page to help filter your search. This keeps you in the loop, allowing you to respond quickly.
Copy Specialized in Travel
May 15, 2019
IT'S NO SECRET THAT SOCIAL MEDIA IS AN INSEPARABLE COMPANION ON OUR JOURNEYS. WHEN IT COMES TO CREATING A BRAND AND ENGAGING WITH CUSTOMERS, ONE OF THE BEST TOOLS IS WITHOUT A DOUBT TWITTER.
Twitter is the most widely used social network for keeping up to date with the latest developments. This network is characterized by real-time content and is therefore an excellent communication tool between companies and their customers . Approximately 50% of Twitter users follow brands, making it an ideal list of latvia consumer email platform for marketing experts to build a meaningful relationship with their audience. With a figure of around 126 million active users , it is interesting to take a look at the possibilities of this social network.
At Asiri Marketing, we've put together a list of the top ways hoteliers can use Twitter to boost their brand and generate new business:
Table of Contents [ Hide ]
1 1. Focus on customer relationships.
2 2. Monitor your brand.
3 3. Decide which “Twitter voice” to use.
4 4. Use Twitter chats to discover potential customers and new followers.
5 5. Create a calendar to take advantage of real-time events.
6 6. Schedule tweets.
7 7. Use the power of social proof or third-party content.
8 Here are 3 examples of hotel projects on Twitter that are really working hard:
8.0.1 Me by Meliá (@MEbyMelia)
8.0.2 Room Mate Hotels (@RoomMateHotels)
8.0.3 NH Hotels Spain (@nhhotelses)
1. Focus on customer relationships.
Although Twitter is less effective than other social platforms like Facebook and Instagram, it is a fast and conversational social network, and for many users it is a direct link to a brand, whether to praise, criticize or ask questions about it. You need to listen, respond and connect with people, not just try to guide them to your website.
More than 300 million people use Twitter monthly, using hashtags and mentions to converse in real time. So it’s important to use Twitter for customer engagement , not just marketing, as it allows you to listen and engage meaningfully with existing and potential customers.
2. Monitor your brand.
Use a tool like HootSuite to set up monitoring for keywords related to your hotel. This will allow you to keep an eye on all the things that are being said about your property on Twitter .
You can also use Twitter's advanced search feature to search for your hotel name, Twitter handle, city, etc., and use the checkboxes at the bottom of the page to help filter your search. This keeps you in the loop, allowing you to respond quickly.