5 tools to manage your hotel's social media
Posted: Sat Dec 07, 2024 4:43 am
Noelia Olmedilla
Copy Specialized in Travel
March 6, 2019
Today, social media is a key tool for your company to stand out in its field and reach a wider audience. Having an active presence on all the major social networks, from Facebook to LinkedIn, is a must for any brand that wants to become an industry leader while engaging with its current and potential customers in new ways.
According to IAB Spain , Facebook and WhatsApp are still the most used social networks. At first glance, it is not surprising, but Facebook is losing 4% of its users, the same list of lebanon consumer email percentage that Instagram is gaining. We also highlight the drop in Spotify's awareness by 4% and the growth of Snapchat by 5%.
To help you improve your social media management, we offer you these suggestions to optimize your presence on the different social networks that fit your digital strategy:
Table of Contents [ Hide ]
1 1. Hootsuite.
2 2. TweetDeck.
3 3. Buffer.
4 4. Sprout Social.
5 5. SocialFlow.
1. Hootsuite.
Hootsuite is one of the most popular social media marketing tools out there today, and that’s because it’s an incredibly flexible tool and you can do so much with it, including social media monitoring . This feature is one of its great strengths, as it allows content to be promoted across multiple social networks, including Twitter, Facebook, LinkedIn, and even Instagram (via the Hootsuite mobile app).
In Hootsuite, workflows can be split between teams , and you can assign team leaders to make sure each message has brand approval before it’s sent out. Additionally, Hootsuite has a social media listening tool that allows you to stay on top of what customers are talking about. Messages can also be created in advance and then automatically scheduled to go out when they gain maximum visibility and engagement.
2. TweetDeck.
TweetDeck (now owned by Twitter) is a free and easy tool to manage your Twitter account. This is especially useful if your holiday accommodation manages customer service through this popular social network , as it allows you to set up desktop notifications to quickly respond and engage with your audience’s tweets as soon as they appear. You can also choose the Twitter streams and hashtags that interest you the most and schedule tweets in advance.
3. Buffer.
Simple and intuitive to use, one of Buffer’s standout features is that it’s an advanced scheduling tool that allows you to queue up content to post at specific times or randomly throughout the day. In addition to being able to tackle a batch of content in one go, you can create custom posts for individual social media accounts, helping to target different audiences with personalized messaging. Buffer also has an easy-to-use analytics feature.
Copy Specialized in Travel
March 6, 2019
Today, social media is a key tool for your company to stand out in its field and reach a wider audience. Having an active presence on all the major social networks, from Facebook to LinkedIn, is a must for any brand that wants to become an industry leader while engaging with its current and potential customers in new ways.
According to IAB Spain , Facebook and WhatsApp are still the most used social networks. At first glance, it is not surprising, but Facebook is losing 4% of its users, the same list of lebanon consumer email percentage that Instagram is gaining. We also highlight the drop in Spotify's awareness by 4% and the growth of Snapchat by 5%.
To help you improve your social media management, we offer you these suggestions to optimize your presence on the different social networks that fit your digital strategy:
Table of Contents [ Hide ]
1 1. Hootsuite.
2 2. TweetDeck.
3 3. Buffer.
4 4. Sprout Social.
5 5. SocialFlow.
1. Hootsuite.
Hootsuite is one of the most popular social media marketing tools out there today, and that’s because it’s an incredibly flexible tool and you can do so much with it, including social media monitoring . This feature is one of its great strengths, as it allows content to be promoted across multiple social networks, including Twitter, Facebook, LinkedIn, and even Instagram (via the Hootsuite mobile app).
In Hootsuite, workflows can be split between teams , and you can assign team leaders to make sure each message has brand approval before it’s sent out. Additionally, Hootsuite has a social media listening tool that allows you to stay on top of what customers are talking about. Messages can also be created in advance and then automatically scheduled to go out when they gain maximum visibility and engagement.
2. TweetDeck.
TweetDeck (now owned by Twitter) is a free and easy tool to manage your Twitter account. This is especially useful if your holiday accommodation manages customer service through this popular social network , as it allows you to set up desktop notifications to quickly respond and engage with your audience’s tweets as soon as they appear. You can also choose the Twitter streams and hashtags that interest you the most and schedule tweets in advance.
3. Buffer.
Simple and intuitive to use, one of Buffer’s standout features is that it’s an advanced scheduling tool that allows you to queue up content to post at specific times or randomly throughout the day. In addition to being able to tackle a batch of content in one go, you can create custom posts for individual social media accounts, helping to target different audiences with personalized messaging. Buffer also has an easy-to-use analytics feature.