20 examples of coronavirus crisis marketing
Posted: Sat Dec 07, 2024 4:43 am
We're living in very strange times for everyone, and marketing couldn't be an exception. The coronavirus has completely changed our priorities and our plans for the coming months. And in these difficult circumstances, many brands have stepped up to help, raise awareness or simply make quarantine more bearable with their poland email address marketing . Here are 20 of our favorite examples from these days.
Do you want to know how to adapt your digital marketing in times of crisis or complexity? Click here and watch the related course.
In this video we give you 5 tips and strategies for crisis marketing.
Crisis marketing: 20 examples of coronavirus campaigns
Let's take a look at these wonderful examples of solidarity marketing in times of crisis. Because many of these initiatives only have the purpose of entertaining, amusing and raising awareness of what is happening.
1) From Time Out to Time In
Time Out magazine has temporarily changed its name to Time In and now, instead of talking about cultural events, it offers content such as the best apps for playing online with friends, new supermarket opening hours or recommendations for free online movies.
time in
2) A free course every day to learn at home
The online learning platform Crehana makes free courses available to users every day, so that they can take advantage of the quarantine to train themselves. Among the content we can find topics such as copywriting, photography direction and much more.
crehana
3) Delivery companies deliver food to hospitals
Six food delivery companies in Barcelona ( Pizza Market, Sushifresh, Timesburg, González&Co, L'Avocaterie and Niji ) have agreed to deliver meals to local hospitals. The initiative is called "Delivery for Heroes" and is aimed at helping healthcare professionals, who are facing a great deal of pressure and workload these days.
4) Netflix and Youtube help maintain global internet connection
Netflix and YouTube have reduced the quality of their videos for 30 days to reduce the percentage of online traffic and thus ensure that all users can continue to enjoy the Internet to work remotely, communicate with their loved ones and enjoy their leisure time.
Do you want to know how to adapt your digital marketing in times of crisis or complexity? Click here and watch the related course.
In this video we give you 5 tips and strategies for crisis marketing.
Crisis marketing: 20 examples of coronavirus campaigns
Let's take a look at these wonderful examples of solidarity marketing in times of crisis. Because many of these initiatives only have the purpose of entertaining, amusing and raising awareness of what is happening.
1) From Time Out to Time In
Time Out magazine has temporarily changed its name to Time In and now, instead of talking about cultural events, it offers content such as the best apps for playing online with friends, new supermarket opening hours or recommendations for free online movies.
time in
2) A free course every day to learn at home
The online learning platform Crehana makes free courses available to users every day, so that they can take advantage of the quarantine to train themselves. Among the content we can find topics such as copywriting, photography direction and much more.
crehana
3) Delivery companies deliver food to hospitals
Six food delivery companies in Barcelona ( Pizza Market, Sushifresh, Timesburg, González&Co, L'Avocaterie and Niji ) have agreed to deliver meals to local hospitals. The initiative is called "Delivery for Heroes" and is aimed at helping healthcare professionals, who are facing a great deal of pressure and workload these days.
4) Netflix and Youtube help maintain global internet connection
Netflix and YouTube have reduced the quality of their videos for 30 days to reduce the percentage of online traffic and thus ensure that all users can continue to enjoy the Internet to work remotely, communicate with their loved ones and enjoy their leisure time.