In this article, we have prepared some tips on creating a case study so that you can present your achievements to date in the best possible way. Do you want to stand out from the competition? Present your activities in a professional way!
Definition of a case study
The fundamental question, what is a case study?, was answered at the very beginning. A case study allows you to understand what the task was, how you started to implement it, what problems arose along the way and, ultimately, what effect you achieved.
It is expected that the client will discuss the entire project in detail, but it is difficult to imagine this in the case of some areas due to their complex specificity. In this situation, a case study is perfect, especially when it comes to online marketing . Illustrating the stages followed by a marketing agency or company with a different business profile allows for better assimilation of information and greater awareness of the creative process.
What is the difference between a case study and an advertisement?
In a case study, you present, step by step, how italy mobile phone number you perform tasks. In this simple, yet effective way, you are able to show the fruits of your labor. Advertising is a less “natural” form of presenting a brand, often focusing on emphasizing the advantages of a product or service.
Best Practices for Creating a Case Study
What should a good case study stand out for? There are several ways to approach the topic. We decided to present some tips without which it is difficult to talk about achieving success.
From the beginning, or the importance of case study chronology and hierarchy
A case study should be structured and chronological. It should have a beginning, middle, and end.
Although it seems trivially simple, there are still many mistakes in this area. Stuffing random photos and placing facts chaotically in the text are the most common incorrect practices that negatively affect the readability of the description.
What should be included in the introduction, body, and conclusion of a case study?
The classic division, although known to everyone from primary school, still generates considerable trouble. So what should be included in the introduction, development and conclusion of the case study being created?
Introduction – start by providing some context, background, and explain the challenge you’re facing. Identify who the customer is using the service and what problems they’re looking to solve.
Body – This is where you present your position and perspective on the issue. You can explain how you planned the work and what tactics you used to implement the ideas.
Conclusion – summary of results and presentation of effects.
What is the secret? Usually, it is about regularly documenting your work. If you systematically write down what you do, you will have no problem developing a case study. However, do not fall into excessive perfectionism, focus on real goals and solving your clients' problems.
Tell a story
A case study is a kind of story in which the main characters appear and the situations are presented in chronological order. The stories you create illustrate the struggles of the characters, so you should also present the obstacles that appeared in your path.
At the very beginning, however, focus on the main idea of the case study (i.e. the main theme) and the problem that the client is struggling with. For example, if the company you manage specializes in garden renovations and you are currently describing one of the cases, highlight the goal and characteristics (which will give you an advantage over the competition). Make it the main theme and grab the attention of the recipients.
Numerical data and graphs
Greater credibility comes with numbers and charts. The case study is designed to build trust in the company, not to create unnecessary resentment by listing endless advantages. Objectivity is at a premium here, and it’s hard to deny that.
Additionally, you can ask a current or former client for their opinion and include it in a case study. Professionally called "testimonials" are implemented at the end as a form of summary. Thanks to the recommendation of another person, you do not give the impression that you are bragging, but on the contrary - you are shaping the reputation of your brand.
We say “NO” to specialized vocabulary
Many people may find some industry terms difficult to understand. Avoid industry jargon, convey information in a simple way, and use an accessible vocabulary. The fewer specialized messages, the better.
Long, comprehensive descriptions
How long should a case study be? This is a question that has no clear answer. Most experts, however, indicate that a more extensive case study is more effective. Extensive content reflects the extent of the effort put into the project. It is not worth saving on precise, detailed discussion of the stages of your work.
Something pleasant for the eye, i.e. pictures
A “dry” text will tire even the most persistent reader. A case study should therefore be supplemented by images and photographs. Don’t be afraid of diagrams, illustrations, infographics or charts. Stop the recipient’s gaze on the most important parts of the project, encourage reflection and make a good impression.
