Customer expectations and needs – why do you need to know them?
Today, the market is saturated with companies offering their customers a wide range of products and services. Manufacturers and sellers use various methods and tricks to attract the attention greece mobile phone number of a potential consumer. However, they will not bring the desired results if they are not implemented taking into account the actual expectations of buyers. Understanding what the customer expects is one of the most important issues in organizing the sale of any product or service. In general, it includes 5 stages:
buyer search and analysis;
identifying customer needs and establishing contact with them;
product presentation;
dealing with customer concerns;
conclusion of the transaction.
If the entrepreneur pays enough attention to the first two points, he is guaranteed to sell his product. It is important to remember that the process of searching and evaluating the customer should always precede the analysis of his needs. Why is it important?
One product = many needs
Each customer has their own problem that they want to solve with a given product. This means that with the same goods, the needs of buyers can be completely different. By focusing on only one of them, you are not able to present a fully valuable offer and you limit your reach.
Know the needs and dispel doubts
If the salesperson does not understand the needs of the potential customer, he cannot properly deal with his doubts and convince him to change his mind. If the consumer has reservations, it means that he is not completely sure whether the product offered by the company is able to solve his problem in the best way. Dispelling such doubts and providing a competent answer to all reservations is possible when the salesperson knows not only the product, but above all the person to whom he is offering it.
