5 Drivers of change model
Posted: Wed Jun 18, 2025 3:35 am
The 'five drivers of change' is a useful model that gives a good picture of what is happening in the world of media. In his book, the author describes step by step what this model entails. The consumer is bombarded with too much content, which often comes at us in a disruptive way. As consumers, we are gaining more and more influence and power over the messages that are delivered via the media. We increasingly give our opinion and determine the way in which the media deliver their messages. Media companies can use this model to change and improve the way they offer content. It is a model in which 'Social dynamics' becomes central, according to the author.
Is the mobile phone becoming our DNA?
We are becoming more and more one with our mobile phone, the growth of smartphones is enormous. brother cell phone list The consumer is going to play an increasingly important role in creating content and it is therefore to be expected that mobile internet access will win over the PC. We are going to decide for ourselves which media we use and when we do that. Is the mobile phone becoming our DNA?
Companies can locate us via smartphones and distribute personalized advertisements. This stimulates us to take certain actions or make purchases. Caudron has experienced this himself with his wine app. After his smartphone determined his location, he received a list of stores where he could make a purchase. In the store, he can scan the bottle with his wine app so that all the information he needs appears on his screen. This way, he is well informed if the seller wants to sell him an expensive wine that is cheaper elsewhere. And if you think that this is where the technology stops, you are wrong, you can also request a list of stores where you can get the wine cheaper in this case.
Is the mobile phone becoming our DNA?
We are becoming more and more one with our mobile phone, the growth of smartphones is enormous. brother cell phone list The consumer is going to play an increasingly important role in creating content and it is therefore to be expected that mobile internet access will win over the PC. We are going to decide for ourselves which media we use and when we do that. Is the mobile phone becoming our DNA?
Companies can locate us via smartphones and distribute personalized advertisements. This stimulates us to take certain actions or make purchases. Caudron has experienced this himself with his wine app. After his smartphone determined his location, he received a list of stores where he could make a purchase. In the store, he can scan the bottle with his wine app so that all the information he needs appears on his screen. This way, he is well informed if the seller wants to sell him an expensive wine that is cheaper elsewhere. And if you think that this is where the technology stops, you are wrong, you can also request a list of stores where you can get the wine cheaper in this case.