Your Guide to Welcome Emails: How to Write Them and 6 Examples
Posted: Tue Dec 03, 2024 6:41 am
The first impression is what counts. According to some experts, it takes a person just a few seconds to get an idea of what he or she intends to do with a product or service, whether to buy it, not buy it, or continue using it.
Welcome emails are your chance to shine in the eyes of your new customers: they are the messages that your buyers open most frequently and you can use them to increase your sales. In this guide, you will discover how to do it, through a selection of examples collected by ActiveCampaign and suggestions from our experts.
Try ActiveCampaign to take your email marketing to the next level: build the perfect message. Improve your business with our downloadable guide.
What is a welcome email?
A welcome email is a message you automatically send to people who sign up for your mailing list : multiple messages of this type constitute a welcome sequence . Immediately after signing up, the target's enthusiasm is sky-high and it's the right time to send a message where you introduce yourself, explain what you do and, of course, promote your products or services.
The welcome email to the mailing list is the one with the highest opening rate , as highlighted by Orbit Media . This is no coincidence: the interest of those who receive it is at its highest levels. The user has just signed up to your newsletter, so they trust your brand and want to read your content. Setting up an automatic response is easy and offers guaranteed results: the opening rates and the CTR (click-through rate), in fact, are often higher than those of other emails.
Why create a welcome email sequence?
When someone starts listening to you, you usually afghanistan whatsapp number data 5 million start by saying hello. And if they ask for more information, you offer your best content. In other words, someone who signs up for your mailing list is introducing themselves; the welcome email is a bit like a handshake.
But it’s not just a formality. According to Ciceron ’s First Impressions Email Marketing Study , only 39% of brands send a welcome email. 41% don’t send one within the first 48 hours. 27% don’t send an email in the first 3 weeks.
And then there’s another problem: most welcome emails are poorly written. That’s a shame: when done right, a welcome email gives you the perfect opportunity to introduce yourself and convert your followers from leads to customers .
If you only send blog posts, you may need to revisit your email marketing strategy . Even if you don’t use them to sell, welcome emails have the highest open rate and CTR of all email marketing messages. So no matter what action you’re hoping to get from your readers, a welcome email will help you reach your goal more easily.
Imagine if every email had a 90% CTOR (click-to-open rate).
What to write in a welcome email
Here are some possible goals for your welcome email sequence:
push new members to make their first purchase;
encourage cross-selling and upselling;
have leads contact you by phone or meet them in person;
gain more insights into what your target audience wants;
incentivize customer onboarding;
grow a community;
get testimonials;
receive feedback to improve your business.
Considering that the number of leads and new subscribers is potentially infinite, welcome emails are mainly focused on them. However, nothing prevents you from using them to impress already established customers .
For example, you can use an automated welcome email sequence to onboard customers , learn new information about your target audience , and ask for feedback . Here’s what each email includes:
Email 1: “Welcome” : welcome message to those who have signed up.
Email 2: “How we work” : This step builds trust by introducing the team and providing some information about how we work at your company.
Email 3: “What we offer you” : in this message you can explain exactly what benefits those who buy your products or services get.
Email 4: “What we need” : This is a list of documents and forms to send to the office.
Try it now, for free
Choose ActiveCampaign to communicate with your customers effectively. Try it now.
E-mail address
E-mail address
Start
Welcome Emails: Winning Examples
In this section of the guide we present you some email templates for welcome messages in particular: there are different types, and here we will try to illustrate why you should choose one rather than the other.
1. Introduction Email
The first example on this list is reMarkable. When it comes to first impressions , reMarkable does a great job of both making members feel welcome and showing them what their next steps are.
In its welcome email, reMarkable first provides basic information about the company, before flowing seamlessly into information about its newest product (reMarkable 2). The email is structured clearly to help the reader learn more about the company and products through dedicated links.
Welcome emails are your chance to shine in the eyes of your new customers: they are the messages that your buyers open most frequently and you can use them to increase your sales. In this guide, you will discover how to do it, through a selection of examples collected by ActiveCampaign and suggestions from our experts.
Try ActiveCampaign to take your email marketing to the next level: build the perfect message. Improve your business with our downloadable guide.
What is a welcome email?
A welcome email is a message you automatically send to people who sign up for your mailing list : multiple messages of this type constitute a welcome sequence . Immediately after signing up, the target's enthusiasm is sky-high and it's the right time to send a message where you introduce yourself, explain what you do and, of course, promote your products or services.
The welcome email to the mailing list is the one with the highest opening rate , as highlighted by Orbit Media . This is no coincidence: the interest of those who receive it is at its highest levels. The user has just signed up to your newsletter, so they trust your brand and want to read your content. Setting up an automatic response is easy and offers guaranteed results: the opening rates and the CTR (click-through rate), in fact, are often higher than those of other emails.
Why create a welcome email sequence?
When someone starts listening to you, you usually afghanistan whatsapp number data 5 million start by saying hello. And if they ask for more information, you offer your best content. In other words, someone who signs up for your mailing list is introducing themselves; the welcome email is a bit like a handshake.
But it’s not just a formality. According to Ciceron ’s First Impressions Email Marketing Study , only 39% of brands send a welcome email. 41% don’t send one within the first 48 hours. 27% don’t send an email in the first 3 weeks.
And then there’s another problem: most welcome emails are poorly written. That’s a shame: when done right, a welcome email gives you the perfect opportunity to introduce yourself and convert your followers from leads to customers .
If you only send blog posts, you may need to revisit your email marketing strategy . Even if you don’t use them to sell, welcome emails have the highest open rate and CTR of all email marketing messages. So no matter what action you’re hoping to get from your readers, a welcome email will help you reach your goal more easily.
Imagine if every email had a 90% CTOR (click-to-open rate).
What to write in a welcome email
Here are some possible goals for your welcome email sequence:
push new members to make their first purchase;
encourage cross-selling and upselling;
have leads contact you by phone or meet them in person;
gain more insights into what your target audience wants;
incentivize customer onboarding;
grow a community;
get testimonials;
receive feedback to improve your business.
Considering that the number of leads and new subscribers is potentially infinite, welcome emails are mainly focused on them. However, nothing prevents you from using them to impress already established customers .
For example, you can use an automated welcome email sequence to onboard customers , learn new information about your target audience , and ask for feedback . Here’s what each email includes:
Email 1: “Welcome” : welcome message to those who have signed up.
Email 2: “How we work” : This step builds trust by introducing the team and providing some information about how we work at your company.
Email 3: “What we offer you” : in this message you can explain exactly what benefits those who buy your products or services get.
Email 4: “What we need” : This is a list of documents and forms to send to the office.
Try it now, for free
Choose ActiveCampaign to communicate with your customers effectively. Try it now.
E-mail address
E-mail address
Start
Welcome Emails: Winning Examples
In this section of the guide we present you some email templates for welcome messages in particular: there are different types, and here we will try to illustrate why you should choose one rather than the other.
1. Introduction Email
The first example on this list is reMarkable. When it comes to first impressions , reMarkable does a great job of both making members feel welcome and showing them what their next steps are.
In its welcome email, reMarkable first provides basic information about the company, before flowing seamlessly into information about its newest product (reMarkable 2). The email is structured clearly to help the reader learn more about the company and products through dedicated links.