CEO and Project Manager
October 16, 2018
Optimize your campsite's revenue management strategy to maximize your accommodation's profitability . The right price, for the right customer and at the right time to improve your distribution and connect with your traveler's needs.
Revenue Management has historically been considered as the power of data linked to results. Estimates and historical analysis lead to the optimal offer for the campsite within a luxembourg email list given context. The optimization of profitability based on market knowledge makes manual planning based on estimates and impressions from the sales department possible. The parameterization of the information provided by the market together with technological improvement and online public information are key resources to know where the market is heading.
In order to make better decisions, we will rely on quantifying data and analysing it. We believe it is important to extract these 10 fundamental factors on which to begin to articulate a Revenue Management strategy for your campsite . Relevant readings such as being able to determine the most profitable channels, the location of your potential customers and the pricing strategy carried out by your competitors must be taken into account by following the following points:
Table of Contents [ Hide ]
1 – Chronological growth or decrease in results. (Past-Future Projections)
2 – Analyze demand patterns by channel.
3 – Income without commissions and commissioners.
4 – Actual reservations for each channel.
5 – Cancellations by channel.
6 – Reservations by days of the week.
7 – Average daily rate (ADR).
8 – Average length of stay (ALS).
9 – Identify the geographic location of guests.
10 – Rates charged per channel.
– Chronological growth or decline in results. ( Past-Future Projections )
It is important to know the results by channel at each time of the year. Being able to compare with the historical data allows us to know the commercial results that the different distribution actions carried out have had.
