Trends that TikTok brings to marketing
Posted: Sat Dec 07, 2024 8:17 am
TikTok is that app that seemingly came out of nowhere and suddenly has 800 million monthly active users, who use it for an average of one hour every day.
For marketers, TikTok has been a breath of fresh air, bringing a new and different way of communicating that is being felt on other networks. These are the trends that TikTok is bringing to marketing, according to Digital Media Ninja.
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The 5 trends that TikTok brings to marketing
1) Authenticity
For years, marketers have focused on producing content for Instagram , a network where everything seems perfect and taken care of down to the smallest detail.
TikTok, on the other hand, has a much more casual, imperfect and natural feel . Users let themselves go and show themselves as they are. To connect with them, brands also have to be willing to show their more human side and stop trying to be perfect all the time.
2) Collaborations with influencers
Despite being around for only a couple of years, TikTok is a network that already has its own influencers who are starting to collaborate with brands. We hope that this marketing trend continues to advance in 2020.
Collaborations with influencers can help make content go viral, especially if your brand doesn't have a large audience yet. The key is to create fun and relaxed videos that reflect the authenticity of TikTok.
3) Viral challenges
Viral challenges are one of TikTok's most significant features.
While it is possible to follow people on TikTok, the network isn't focused on "building community" in the same way as Facebook or Instagram. Instead, users hop from community to community to participate in challenges.
TikTok challenges can be literally anything, from making sculptures out of gummy bears to turning into a cowboy. Many of them have a musical background.
For brands, this is a great opportunity to create their own viral challenges or participate in existing challenges to increase their visibility.
For marketers, TikTok has been a breath of fresh air, bringing a new and different way of communicating that is being felt on other networks. These are the trends that TikTok is bringing to marketing, according to Digital Media Ninja.
Do you want to know how to boost your qatar email list presence on TikTok and master the platform? Click here and download the free ebook we have prepared for you with all the information.
The 5 trends that TikTok brings to marketing
1) Authenticity
For years, marketers have focused on producing content for Instagram , a network where everything seems perfect and taken care of down to the smallest detail.
TikTok, on the other hand, has a much more casual, imperfect and natural feel . Users let themselves go and show themselves as they are. To connect with them, brands also have to be willing to show their more human side and stop trying to be perfect all the time.
2) Collaborations with influencers
Despite being around for only a couple of years, TikTok is a network that already has its own influencers who are starting to collaborate with brands. We hope that this marketing trend continues to advance in 2020.
Collaborations with influencers can help make content go viral, especially if your brand doesn't have a large audience yet. The key is to create fun and relaxed videos that reflect the authenticity of TikTok.
3) Viral challenges
Viral challenges are one of TikTok's most significant features.
While it is possible to follow people on TikTok, the network isn't focused on "building community" in the same way as Facebook or Instagram. Instead, users hop from community to community to participate in challenges.
TikTok challenges can be literally anything, from making sculptures out of gummy bears to turning into a cowboy. Many of them have a musical background.
For brands, this is a great opportunity to create their own viral challenges or participate in existing challenges to increase their visibility.