10 factors to consider to improve your campsite's revenue strategy
Posted: Sat Dec 07, 2024 8:21 am
Andres Romero
CEO and Project Manager
June 5, 2018
At Asiri Marketing we love to collaborate and contribute our grain of sand to the tourism sector. This month we are very pleased to receive the Panorama magazine in the office with an article in which we participated talking about Revenue Management for Campsites. We hope you like it and especially if any Campsite listens to us and can provide some details:
Revenue Management has historically been considered as the power of data linked to results. Estimates and historical analysis lead to the optimal offer for the campsite within a given context. The optimization of profitability based on market knowledge makes manual planning based on estimates and impressions from lithuania email list the sales department possible. The parameterization of the information provided by the market together with technological improvement and online public information are key resources to know where the market is heading.
In order to make better decisions, we will rely on quantifying data and analysing it. We believe it is important to extract these 10 fundamental factors on which to begin to articulate a Revenue Management strategy for your campsite . Relevant readings such as being able to determine the most profitable channels, the location of your potential customers and the pricing strategy carried out by your competitors must be taken into account by following the following points:
– Chronological growth or decrease in results . It is important to know the results by channel at each time of the year. Being able to compare with the historical data allows us to know the commercial results that the different distribution actions carried out have had.
– Analyse demand patterns by channel . Identify booking windows on certain channels and the performance of booking specific traveller profiles for our campsite.
– Income without commissions and commissioners . Calculating the net income per channel and the income paid by each of them allows us to know the true value of the channel and know how much it is costing us. Collecting all this information or managing an RMS ( Revenue Management System ) that shows it immediately will allow you to regulate availability according to profitability.
CEO and Project Manager
June 5, 2018
At Asiri Marketing we love to collaborate and contribute our grain of sand to the tourism sector. This month we are very pleased to receive the Panorama magazine in the office with an article in which we participated talking about Revenue Management for Campsites. We hope you like it and especially if any Campsite listens to us and can provide some details:
Revenue Management has historically been considered as the power of data linked to results. Estimates and historical analysis lead to the optimal offer for the campsite within a given context. The optimization of profitability based on market knowledge makes manual planning based on estimates and impressions from lithuania email list the sales department possible. The parameterization of the information provided by the market together with technological improvement and online public information are key resources to know where the market is heading.
In order to make better decisions, we will rely on quantifying data and analysing it. We believe it is important to extract these 10 fundamental factors on which to begin to articulate a Revenue Management strategy for your campsite . Relevant readings such as being able to determine the most profitable channels, the location of your potential customers and the pricing strategy carried out by your competitors must be taken into account by following the following points:
– Chronological growth or decrease in results . It is important to know the results by channel at each time of the year. Being able to compare with the historical data allows us to know the commercial results that the different distribution actions carried out have had.
– Analyse demand patterns by channel . Identify booking windows on certain channels and the performance of booking specific traveller profiles for our campsite.
– Income without commissions and commissioners . Calculating the net income per channel and the income paid by each of them allows us to know the true value of the channel and know how much it is costing us. Collecting all this information or managing an RMS ( Revenue Management System ) that shows it immediately will allow you to regulate availability according to profitability.