Advertising on Instagram has always been about images, as it is the visual network par excellence. But as Instagram evolves, words become more and more important through captions.
A good image will help you list of qatar consumer email more followers and grab attention. But the text is where you can explain that image, get your followers to take the action you want, or make your photo go viral with a clever joke.
As you can see, there's a lot more to Instagram copy than meets the eye. So that you can make the most of it, here are the 8 best tips for writing on Instagram . Don't miss them! Hubspot recommends them .
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The 8 tips that work for writing on Instagram
1) Write several drafts
Have you ever thought of the perfect joke when it was too late to tell it? If you don't spend enough time on your Instagram copy, you might come up with the perfect line when it's too late.
To create the perfect Instagram photo, you usually need to do multiple tests and settle on the best one. And when it comes to writing on Instagram, it's exactly the same. So, I recommend jotting down a few ideas for your caption , waiting a while before choosing, asking your colleagues, and taking your time to make sure your text is perfect.
You might be thinking that it's more important to post at the right time than to have the perfect text. And to a certain extent, you're right. But due to the change in Instagram's algorithm, interactions are going to be more important than novelty: the images that will be shown the most will be those that receive the most likes and comments, not the most recent ones. One more reason to take care of the copies.
2) Start with what's important
The maximum length for captions on Instagram is 2,200 characters, but you'll rarely need to go that long. But the important limit is that only the first 3-4 lines of text are displayed in users' feeds .
Of course, you can go much further than those first 3 or 4 lines, but the idea is to concentrate the important information at the beginning, so that it serves as a hook for users. Start with the most important content and calls to action, and leave the hashtags, mentions, and other details for the end. Here are some examples to inspire you:
8 tips for writing great Instagram copy
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