Customer service: all the keys to success
Posted: Sat Dec 07, 2024 8:24 am
Customer service is increasingly talked about – and written about – with greater frequency and intensity . No entrepreneur or CEO wants to neglect this important process, much less be out of date on the subject.
The importance of customer service is supported by statistics. Many users consider customer service to be relevant in establishing brand loyalty.
Another study reveals that companies that implement strategies to improve customer service enjoy a 92% customer retention rate . Impressive, right?
If you consider that, according to Bain & eritrea email address Company , increasing customer retention rates by just 5% means profits increase by 25% to 95% , these are some pretty staggering numbers.
What is the meaning of customer service? How does customer service impact your company's efficiency indicators? Is improving customer service an option or a necessity for your brand?
In your daily efforts to improve your organization, increase customer satisfaction and offer them modern experiences , you have surely asked yourself these and other questions about customer service.
In this post we answer the questions about this interesting topic. You will find here the meaning and importance of customer service. In addition, we show you its relationship with customer experience .
If you continue reading, you will also discover 5 strategies to improve customer service and, in this way, take customer service to a higher level that will distinguish you from the competition. Join us!
“Customer service comprises all the actions that a company designs and implements to serve its customers before, during and after a purchase.” ( Zendesk )
Its fundamental objective is customer satisfaction. It transcends responses to user concerns and is evident throughout the customer journey, facilitating their experience.
The elements that make up customer service are varied and complex. They range from continuous advice to the consumer, to the confidence that your product manages to transmit and the particularities of payment methods.
Customer service also includes the tangible elements of your business – whether it is an e-commerce or a physical store – as well as the responsiveness of your team and the levels of personalization you manage to achieve.
As a global concept, customer service integrates all the actions that the organization takes to make the consumer's life easier, increase their satisfaction and cultivate their loyalty.
Differences between service, attention and customer experience
Although they are sometimes used indiscriminately, there are substantial differences between the concepts of customer service , customer care and customer experience .
Customer service is distinguished by its proactive nature. Prevention plays a fundamental role in it. It is about identifying the obstacles in the customer's journey and removing them before any stumbling block occurs.
The importance of customer service is supported by statistics. Many users consider customer service to be relevant in establishing brand loyalty.
Another study reveals that companies that implement strategies to improve customer service enjoy a 92% customer retention rate . Impressive, right?
If you consider that, according to Bain & eritrea email address Company , increasing customer retention rates by just 5% means profits increase by 25% to 95% , these are some pretty staggering numbers.
What is the meaning of customer service? How does customer service impact your company's efficiency indicators? Is improving customer service an option or a necessity for your brand?
In your daily efforts to improve your organization, increase customer satisfaction and offer them modern experiences , you have surely asked yourself these and other questions about customer service.
In this post we answer the questions about this interesting topic. You will find here the meaning and importance of customer service. In addition, we show you its relationship with customer experience .
If you continue reading, you will also discover 5 strategies to improve customer service and, in this way, take customer service to a higher level that will distinguish you from the competition. Join us!
“Customer service comprises all the actions that a company designs and implements to serve its customers before, during and after a purchase.” ( Zendesk )
Its fundamental objective is customer satisfaction. It transcends responses to user concerns and is evident throughout the customer journey, facilitating their experience.
The elements that make up customer service are varied and complex. They range from continuous advice to the consumer, to the confidence that your product manages to transmit and the particularities of payment methods.
Customer service also includes the tangible elements of your business – whether it is an e-commerce or a physical store – as well as the responsiveness of your team and the levels of personalization you manage to achieve.
As a global concept, customer service integrates all the actions that the organization takes to make the consumer's life easier, increase their satisfaction and cultivate their loyalty.
Differences between service, attention and customer experience
Although they are sometimes used indiscriminately, there are substantial differences between the concepts of customer service , customer care and customer experience .
Customer service is distinguished by its proactive nature. Prevention plays a fundamental role in it. It is about identifying the obstacles in the customer's journey and removing them before any stumbling block occurs.