A webhook uses HTTP to send data between two applications or systems. Webhooks enable information to flow one way: from the server application to the client.
First, you need to enter the webhook URL in the client application. This is the webhook endpoint where the server will send new information.
You then need to configure the type of event you want to look for in the server application. For instance, events like user logins or customer purchases can trigger webhooks.
Once you configure the event, the webhook will wait for the event to occur in the server application. The event will automatically trigger what is called an HTTP POST request.
After the event occurs, the webhook will transfer data from the bahrain mobile phone numbers database server app to the client app. This data is also called a payload. It often comes in XML or JSON format.
Both webhooks and APIs (application programming interface) allow systems to share information. One of the main differences between webhooks and APIs is that APIs work by polling.
Polling is when the client sends the server an HTTP request to check for new data periodically. You set the time interval to determine how often the server will check for new data.
Webhooks, on the other hand, send the data as soon as the event occurs. They’re often faster than APIs and easier to set up.
The difference between Polling and Webhooks
Source: Esri
Further reading: What is an Email Marketing API and Why Should You Use One?
What is a webhook used for in email marketing?
Email marketing platforms enable webhooks to track your email campaigns in real time.
Activate webhook notifications to monitor your campaigns’ progress. This allows you to act quickly in case you detect issues such as bounces or failed deliveries. Webhooks also let you track when people receive or open transactional emails.
Here are a few types of events you can track with Brevo thanks to webhooks:
Try using webhooks to automate your email marketing efforts. With Brevo, you can activate a webhook in a few quick steps.
Here’s how to add a new webhook on Brevo:
