YouTube: The important metrics to monetize your channel's videos

chandonaraa405 · Post by **chandonaraa405** » Sat Dec 07, 2024 8:57 am

If you're doing video marketing on YouTube and want to monetize your videos, you'll need to consider CPM and other metrics that will help you monitor the money you make on YouTube and the performance of your channel. It's true that some of the metrics are similar to each other, but you need to understand the differences, as they are the key factor in seeing where your advertising revenue on this social network comes from.

Let's take a look at all the metrics with this article!

Do you want to know how to create your company romania email list on YouTube? Improve your brand awareness and positioning with valuable content. Click here and sign up for our free course.
YouTube metrics like CPM will help you discover your most monetizable videos

CPM: The Metric Related to Advertisers
CPM or cost per thousand is one of the fundamental payment metrics for online advertising. Remember, CPM on YouTube does not represent what you have earned for every thousand impressions, but what the advertiser pays.

On YouTube you will find several metrics of this type, such as:

CPM : This tells us the cost that an advertiser has had to pay for their ad to appear in 1000 impressions of our video. Each time an ad is shown, an impression is counted.
View-based CPM : How much an advertiser pays for every 1,000 views of a video on which an ad is shown.

How to know if your channel's videos are monetizable?
CPM is important because it allows us to compare how monetizable the videos on our channel are . We will quickly realize that some topics have a much higher cost per thousand than others, since they are more interesting to advertisers and therefore have more demand.

The interest of a topic for advertisers does not have to be directly related to the interest for users, that is, it is possible that videos on a certain topic attract many visits but have a low CPM and vice versa. Logically, if what we are interested in is getting the maximum economic return from our channel, we have to look for topics that bring many visits and that have good CPMs . That is why it is so important to analyze the metrics!

Also, your earnings are not the equivalent of the CPM multiplied by the views of the video in question. First, because the CPM is what the advertiser pays, and second, because not all views contain ads. If videos do not comply with YouTube's appropriate content guidelines , ads are not shown on them; in other cases, it may be because there are no ads available to include at that moment.

Suppose a video has 5,000 views, of which 1,000 had one ad and 500 had two. That means there were 2,000 individual ad impressions, but only 1,500 monetized views, and 3,500 views that didn't generate any revenue because they didn't include ads.