Digital trends 2024
Posted: Sat Dec 07, 2024 9:22 am
Digital trends in 2024 reveal an exciting landscape in the evolution of consumer behaviors. The rapid adoption of technologies and the transformation in the way we communicate have redefined customer-company interaction. By understanding these trends, companies can not only keep up, but also anticipate the needs of a diverse and demanding audience.
In this blog we tell you what the digital preferences of list of canada whatsapp phone numbers are today , from the way they connect and communicate, to the main drivers when making a purchase. You will be surprised by more than one!
Greater connectivity and mobile use
Access to technologies that were once reserved for a select few has become significantly democratized. According to the recent Digital 2024 Global Overview Report by We Are Social and Meltwater , approximately 5.61 billion people worldwide now own a mobile phone. This number represents almost 70% of the global population, which currently exceeds 8 billion inhabitants.
daily-hours-using-digital-platforms2024
This expansion in technological accessibility not only redefines the way we connect, but also opens up new opportunities and challenges in an increasingly interconnected world.
Internet access has experienced significant growth in recent years. Almost 66.2% of the world's population can be connected, which is equivalent to more than 5.35 billion users.
Social media usage also continues to rise. There are now more than 5 billion people with active social media accounts, representing 62.3% of the global population.
Which device leads the internet connection?
It is interesting to see how this connectivity has evolved over time. A decade ago, computers led the way in internet access, as mobile devices offered basic functionality and most websites were not optimized for an efficient browsing experience. However, in 2018, the preference between computers and mobile devices was balanced and the upward trend of mobile devices has continued since then .
Currently, around 96.5% of the population aged 15 to 64 choose mobile phones as their primary means of accessing the Internet, compared to 61.8% who use computers or laptops, while only 25.9% opt for tablets. This shift in preferences reflects the increasing versatility and convenience offered by mobile devices today.
The possibility of carrying out a greater number of online activities has contributed significantly to the increase in time spent browsing. On average, the user spends 6 hours and 40 minutes online per day , which can represent up to a third of the day, if we consider that in Spain the average amount of time we sleep per day is 7 hours.
The time spent connected to the Internet has surpassed the hours spent watching television, which average 3 hours and 6 minutes . This phenomenon is even more evident in the younger age groups, where the time spent watching television is considerably lower.
Current user preference
Although we already know that we spend a significant part of our day connected to the Internet, you probably want to know what we spend all these hours doing?
It is estimated that, in the age range of 25 to 64 years, the main activity we do when we are online is chatting on chat and messaging applications. This activity is not only limited to people and friends, but nowadays also with companies.
Secondly , there are social networks , these sites for connecting virtually have had potential growth in recent years, especially platforms like Instagram or TikTok , where younger audiences tend to spend a large part of their day.
Thirdly , search engines like Google or Bing, which play a crucial role in providing efficient access to any website or information you seek to discover.
Online shopping ranks fourth, consolidating itself as one of the strongest main activities carried out on the web. This preference should be a warning for those companies that do not have an e-commerce or websites optimized for mobile, it is very likely that this attributes to the loss of potential customers.
Among younger users, aged 16 to 26, there is a slight variation in the previous preferences. They spend more time on social networks than on messaging apps , which are in second place .
Favorite Messaging and Social Media Apps
Social platform preferences vary by age. Among users aged 35 to 64, WhatsApp leads as the favorite social platform, followed by Instagram and Facebook in third place. Users aged 16 to 34 have a greater preference for Instagram, followed by WhatsApp and Facebook.
According to data from the Digital Report 2024, another of the lists that WhatsApp leads is the percentage of days that Android users access the application in a three-month period. The famous application has a total of 83.2% , followed by Facebook with 64.1% and YouTube with 63.1%.
In this blog we tell you what the digital preferences of list of canada whatsapp phone numbers are today , from the way they connect and communicate, to the main drivers when making a purchase. You will be surprised by more than one!
Greater connectivity and mobile use
Access to technologies that were once reserved for a select few has become significantly democratized. According to the recent Digital 2024 Global Overview Report by We Are Social and Meltwater , approximately 5.61 billion people worldwide now own a mobile phone. This number represents almost 70% of the global population, which currently exceeds 8 billion inhabitants.
daily-hours-using-digital-platforms2024
This expansion in technological accessibility not only redefines the way we connect, but also opens up new opportunities and challenges in an increasingly interconnected world.
Internet access has experienced significant growth in recent years. Almost 66.2% of the world's population can be connected, which is equivalent to more than 5.35 billion users.
Social media usage also continues to rise. There are now more than 5 billion people with active social media accounts, representing 62.3% of the global population.
Which device leads the internet connection?
It is interesting to see how this connectivity has evolved over time. A decade ago, computers led the way in internet access, as mobile devices offered basic functionality and most websites were not optimized for an efficient browsing experience. However, in 2018, the preference between computers and mobile devices was balanced and the upward trend of mobile devices has continued since then .
Currently, around 96.5% of the population aged 15 to 64 choose mobile phones as their primary means of accessing the Internet, compared to 61.8% who use computers or laptops, while only 25.9% opt for tablets. This shift in preferences reflects the increasing versatility and convenience offered by mobile devices today.
The possibility of carrying out a greater number of online activities has contributed significantly to the increase in time spent browsing. On average, the user spends 6 hours and 40 minutes online per day , which can represent up to a third of the day, if we consider that in Spain the average amount of time we sleep per day is 7 hours.
The time spent connected to the Internet has surpassed the hours spent watching television, which average 3 hours and 6 minutes . This phenomenon is even more evident in the younger age groups, where the time spent watching television is considerably lower.
Current user preference
Although we already know that we spend a significant part of our day connected to the Internet, you probably want to know what we spend all these hours doing?
It is estimated that, in the age range of 25 to 64 years, the main activity we do when we are online is chatting on chat and messaging applications. This activity is not only limited to people and friends, but nowadays also with companies.
Secondly , there are social networks , these sites for connecting virtually have had potential growth in recent years, especially platforms like Instagram or TikTok , where younger audiences tend to spend a large part of their day.
Thirdly , search engines like Google or Bing, which play a crucial role in providing efficient access to any website or information you seek to discover.
Online shopping ranks fourth, consolidating itself as one of the strongest main activities carried out on the web. This preference should be a warning for those companies that do not have an e-commerce or websites optimized for mobile, it is very likely that this attributes to the loss of potential customers.
Among younger users, aged 16 to 26, there is a slight variation in the previous preferences. They spend more time on social networks than on messaging apps , which are in second place .
Favorite Messaging and Social Media Apps
Social platform preferences vary by age. Among users aged 35 to 64, WhatsApp leads as the favorite social platform, followed by Instagram and Facebook in third place. Users aged 16 to 34 have a greater preference for Instagram, followed by WhatsApp and Facebook.
According to data from the Digital Report 2024, another of the lists that WhatsApp leads is the percentage of days that Android users access the application in a three-month period. The famous application has a total of 83.2% , followed by Facebook with 64.1% and YouTube with 63.1%.