Inbound marketing: how to do keyword research step by step?
Posted: Sat Dec 07, 2024 9:24 am
If you work with the inbound marketing methodology , you probably already know that one of its pillars is to attract traffic to your content . But not all visitors are the same: we want them to be "quality" users, who fit our buyer persona and who are genuinely interested in our products and services.
To achieve this goal, SEO and inbound marketing must russian email list go hand in hand . If we manage to position ourselves on Google for the terms most relevant to our brand, we will be able to generate this flow of quality traffic naturally. But how can we be sure that we are finding the most relevant terms for our brand? The answer lies in keyword research.
Do you want to improve your SEO positioning in search engines with the most up-to-date techniques ? Click here and download our free ebook
How to do an effective keyword research step by step
Keyword research involves locating search terms that are relevant to our brand, in order to structure our content around them and position them at the top of Google when a user searches for them .
To do a good keyword research , we have to harmonize different needs: that the word is really related to what we offer, that it is appropriate to our business objectives, that it has a sufficient number of searches to be worthwhile and that it is not totally saturated, among others. Let's see how to do it step by step.
1) Identify your short tail and long tail terms
One distinction we need to be very clear about before we start is the words "short tail" and "long tail."
Short-tail keywords are the most generic. They usually have one or two words at most. They tend to attract a large volume of searches, so most companies in the sector seek to position themselves with them and the competition is very high.
For example, in our sector a short tail keyword would be "marketing", which attracts 22,200 searches per month in Spain.
To achieve this goal, SEO and inbound marketing must russian email list go hand in hand . If we manage to position ourselves on Google for the terms most relevant to our brand, we will be able to generate this flow of quality traffic naturally. But how can we be sure that we are finding the most relevant terms for our brand? The answer lies in keyword research.
Do you want to improve your SEO positioning in search engines with the most up-to-date techniques ? Click here and download our free ebook
How to do an effective keyword research step by step
Keyword research involves locating search terms that are relevant to our brand, in order to structure our content around them and position them at the top of Google when a user searches for them .
To do a good keyword research , we have to harmonize different needs: that the word is really related to what we offer, that it is appropriate to our business objectives, that it has a sufficient number of searches to be worthwhile and that it is not totally saturated, among others. Let's see how to do it step by step.
1) Identify your short tail and long tail terms
One distinction we need to be very clear about before we start is the words "short tail" and "long tail."
Short-tail keywords are the most generic. They usually have one or two words at most. They tend to attract a large volume of searches, so most companies in the sector seek to position themselves with them and the competition is very high.
For example, in our sector a short tail keyword would be "marketing", which attracts 22,200 searches per month in Spain.