Why your email bounce rate is important
Posted: Sat Dec 07, 2024 9:29 am
Further reading: The Best B2B Marketing Automation Platforms to Use in 2024
Try Brevo’s marketing automation tools
Now you’re more familiar with the most effective marketing automation examples. Ready to give marketing automation a try? Brevo lets you create automations for up to 2,000 contacts — all for free.
Get started with automation templates for welcome emails, abandoned cart messages, and more. Or, create automations from scratch with Brevo’s easy-to-use automation editor.Bounced emails can have a negative impact on your sender reputation and ability to land emails in the inbox. In this article you’ll learn 11 tried and tested tactics to decrease your email bounce rate for better email marketing results.
Think about it: a subscriber willingly hands over their email to bahrain telephone number data get valuable information from you and they end up not getting it — it’s a lose-lose situation for everyone.
Unfortunately, bounced emails are a common part of email marketing. It happens; people change their email addresses without notifying the mailing lists they’re on, and accounts stay untouched for years before they get disabled.
But having a high email bounce rate can be detrimental to your email deliverability, which is why it’s important to not overlook it. Instead, if you work on improving it, you’ll increase opens and click throughs and ensure you have a healthy list of subscribers to regularly communicate with.
Table of contents
Email bounce rate definition — what is it?
The reasons emails bounce
How to reduce your email bounce rate
It’s about time you looked at your email bounce rate
Email bounce rate definition — what is it?
If you’ve got questions like what is a hard bounce in email marketing? and how do I even calculate my bounce rate? you’re not alone.
Your email bounce rate refers to the percentage of emails that “bounce” back to you (a.k.a. they don’t get delivered). The lower the bounce rate the better, as this means that more emails than not are landing where they should.
There’s a simple equation to work out your bounce rate as a percentage:
(# of bounces / # of delivered emails) x 100 = your email bounce rate
For example, if you send 2,000 emails and 10 bounce, you’d need to calculate 10 / 2000 x 100, giving you a bounce rate of 0.5%.
Try Brevo’s marketing automation tools
Now you’re more familiar with the most effective marketing automation examples. Ready to give marketing automation a try? Brevo lets you create automations for up to 2,000 contacts — all for free.
Get started with automation templates for welcome emails, abandoned cart messages, and more. Or, create automations from scratch with Brevo’s easy-to-use automation editor.Bounced emails can have a negative impact on your sender reputation and ability to land emails in the inbox. In this article you’ll learn 11 tried and tested tactics to decrease your email bounce rate for better email marketing results.
Think about it: a subscriber willingly hands over their email to bahrain telephone number data get valuable information from you and they end up not getting it — it’s a lose-lose situation for everyone.
Unfortunately, bounced emails are a common part of email marketing. It happens; people change their email addresses without notifying the mailing lists they’re on, and accounts stay untouched for years before they get disabled.
But having a high email bounce rate can be detrimental to your email deliverability, which is why it’s important to not overlook it. Instead, if you work on improving it, you’ll increase opens and click throughs and ensure you have a healthy list of subscribers to regularly communicate with.
Table of contents
Email bounce rate definition — what is it?
The reasons emails bounce
How to reduce your email bounce rate
It’s about time you looked at your email bounce rate
Email bounce rate definition — what is it?
If you’ve got questions like what is a hard bounce in email marketing? and how do I even calculate my bounce rate? you’re not alone.
Your email bounce rate refers to the percentage of emails that “bounce” back to you (a.k.a. they don’t get delivered). The lower the bounce rate the better, as this means that more emails than not are landing where they should.
There’s a simple equation to work out your bounce rate as a percentage:
(# of bounces / # of delivered emails) x 100 = your email bounce rate
For example, if you send 2,000 emails and 10 bounce, you’d need to calculate 10 / 2000 x 100, giving you a bounce rate of 0.5%.