How Smart Display campaigns work on Google and their benefits
Posted: Sat Dec 07, 2024 9:34 am
Google Ads never stops evolving and surprising us, so we have to keep up with the latest developments. And as expected, it has joined one of the latest big trends in SEM: machine learning and Smart Display campaigns . Let's see how they work!
Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
How Smart Display campaigns work on Google and their benefits
Machine learning in Google Ads
In recent times, Google Ads is increasingly incorporating list of russian consumer email features related to machine learning : automatic bidding strategies, responsive ads, dynamic campaigns and smart...
Google's strategy is based on using all the data it has, which is a lot, to decide what bid to use, combine headlines and descriptions or generate dynamic texts from landing pages.
In the case of Smart Display campaigns , Google automatically and dynamically combines text, images and videos to create a wide variety of ads. Then, in each auction, it chooses which combination to show and in which location: the display network, YouTube or Gmail.
Google Ads Smart Display Campaigns
In addition, the most appropriate bids and audiences for each campaign are also defined automatically, making marketer intervention minimal.
Another very interesting feature of Smart Display campaigns is that they are highly focused on performance, either to increase the number of absolute conversions or conversions with a maximum cost per acquisition.
Advantages and disadvantages of Google Ads Smart Display campaigns
For marketers, this new Google Ads campaign format offers very interesting advantages:
They are relatively easy to implement , even if you don't have much experience with Google Ads. Creating a campaign from scratch and making all the decisions can be overwhelming, as it is a very complex system. With Smart Display campaigns, all of this is greatly simplified.
They are results-oriented . By optimizing for conversions, these campaigns make it easy to see and measure your return on investment (ROI).
They simplify ad creation and sometimes even A/B testing, making them a great solution for advertisers who are just starting to try Google Ads for the first time.
But of course, Smart Display campaigns are not an ideal solution in all cases, and they also have their associated drawbacks:
Do you want to learn more about SEM and Google Ads? Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
How Smart Display campaigns work on Google and their benefits
Machine learning in Google Ads
In recent times, Google Ads is increasingly incorporating list of russian consumer email features related to machine learning : automatic bidding strategies, responsive ads, dynamic campaigns and smart...
Google's strategy is based on using all the data it has, which is a lot, to decide what bid to use, combine headlines and descriptions or generate dynamic texts from landing pages.
In the case of Smart Display campaigns , Google automatically and dynamically combines text, images and videos to create a wide variety of ads. Then, in each auction, it chooses which combination to show and in which location: the display network, YouTube or Gmail.
Google Ads Smart Display Campaigns
In addition, the most appropriate bids and audiences for each campaign are also defined automatically, making marketer intervention minimal.
Another very interesting feature of Smart Display campaigns is that they are highly focused on performance, either to increase the number of absolute conversions or conversions with a maximum cost per acquisition.
Advantages and disadvantages of Google Ads Smart Display campaigns
For marketers, this new Google Ads campaign format offers very interesting advantages:
They are relatively easy to implement , even if you don't have much experience with Google Ads. Creating a campaign from scratch and making all the decisions can be overwhelming, as it is a very complex system. With Smart Display campaigns, all of this is greatly simplified.
They are results-oriented . By optimizing for conversions, these campaigns make it easy to see and measure your return on investment (ROI).
They simplify ad creation and sometimes even A/B testing, making them a great solution for advertisers who are just starting to try Google Ads for the first time.
But of course, Smart Display campaigns are not an ideal solution in all cases, and they also have their associated drawbacks: