Digital marketing: latest figures to understand the industry (2019)
Posted: Sat Dec 07, 2024 9:56 am
Those of us who work in digital marketing know very well how important data is. Figures help us to know what is happening, make informed decisions and justify our investment.
Likewise, if we are not up to date with the figures of our sector, we run the risk of making crucial mistakes, as our customers' habits are constantly evolving. To prevent this from happening to you, we have compiled the latest digital marketing figures for 2019. Don't miss them!
Do you want to know the 128 digital marketing rwanda email list and predictions that will change the landscape of our sector in 2024 ? Click here and download the free ebook we have prepared for you with all the information.
Digital marketing latest figures to know the industry 2019
Digital marketing in 2019: 7 key facts
The most interesting data has been extracted from sources such as Statista, Accenture, Gartner, Clutch, Pew Research, and other reference pages.
In 2020, revenue from B2B digital commerce will almost double, representing around half of B2B revenue.
The most successful marketers spend around 40% of their budget on content marketing.
55% of marketers say blog content creation is their top inbound marketing priority.
Emails with personalized subject lines are 50% more likely to be opened.
According to Altimeter, 70% of marketers lack an integrated and consistent content strategy.
In the third quarter of 2018, conversion rates were 3.94% from desktop, 1.84% from mobile and 3.78% from tablets.
28.3% of e-commerce revenue comes from shopping cart recovery emails.
Global Digital Marketing Statistics
Digital and alternative media revenue is estimated to have grown by 11.6% in 2018 to reach $496.08 billion (PQ Media). The digital media category includes email marketing, social media marketing, SEO, social ads, content marketing and display advertising, while the “alternative media” category encompasses techniques such as smart devices and micro-influencer marketing.
By 2020, B2B digital commerce revenue will account for around half of the entire B2B sector's revenue (Accenture). The estimate is based on a study in which more than 1,000 B2B sales executives were interviewed.
In 2021, global revenue from offline commerce channels will decline by almost 20%. For brands, this means that it is urgent to start paying attention to their online sales channels and have a well-optimized ecommerce.
Marketing executives at the most successful companies spend more than 21% of their budget on advertising (Gartner). 8.9% of the investment is in digital media (social media, mobile and display advertising), 5.3% in search ads and 7% in traditional advertising (television and outdoor advertising).
Likewise, if we are not up to date with the figures of our sector, we run the risk of making crucial mistakes, as our customers' habits are constantly evolving. To prevent this from happening to you, we have compiled the latest digital marketing figures for 2019. Don't miss them!
Do you want to know the 128 digital marketing rwanda email list and predictions that will change the landscape of our sector in 2024 ? Click here and download the free ebook we have prepared for you with all the information.
Digital marketing latest figures to know the industry 2019
Digital marketing in 2019: 7 key facts
The most interesting data has been extracted from sources such as Statista, Accenture, Gartner, Clutch, Pew Research, and other reference pages.
In 2020, revenue from B2B digital commerce will almost double, representing around half of B2B revenue.
The most successful marketers spend around 40% of their budget on content marketing.
55% of marketers say blog content creation is their top inbound marketing priority.
Emails with personalized subject lines are 50% more likely to be opened.
According to Altimeter, 70% of marketers lack an integrated and consistent content strategy.
In the third quarter of 2018, conversion rates were 3.94% from desktop, 1.84% from mobile and 3.78% from tablets.
28.3% of e-commerce revenue comes from shopping cart recovery emails.
Global Digital Marketing Statistics
Digital and alternative media revenue is estimated to have grown by 11.6% in 2018 to reach $496.08 billion (PQ Media). The digital media category includes email marketing, social media marketing, SEO, social ads, content marketing and display advertising, while the “alternative media” category encompasses techniques such as smart devices and micro-influencer marketing.
By 2020, B2B digital commerce revenue will account for around half of the entire B2B sector's revenue (Accenture). The estimate is based on a study in which more than 1,000 B2B sales executives were interviewed.
In 2021, global revenue from offline commerce channels will decline by almost 20%. For brands, this means that it is urgent to start paying attention to their online sales channels and have a well-optimized ecommerce.
Marketing executives at the most successful companies spend more than 21% of their budget on advertising (Gartner). 8.9% of the investment is in digital media (social media, mobile and display advertising), 5.3% in search ads and 7% in traditional advertising (television and outdoor advertising).