What does follow up mean and how to apply it in your sales strategy
Posted: Sat Dec 07, 2024 10:01 am
Imagine you've met a person you really liked and you went out to dinner. The next day you have two options:
Get in touch with this person and ask them out again.
Don't call her and lose contact.
Follow -up turns opportunities into long-term relationships.
And what does follow-up mean in business? Converting leads into customers and retaining existing customers. Did you know that it can cost you ten times more to attract a newgreenland email list customer than to keep existing customers ?
Here we will help you understand what follow up means and how you can apply it in your daily business .
What does follow up mean?
Literally, the translation of follow up is accompaniment or follow-up . It is what happens after a first contact, a generated lead or even a sale. It is important to remember that the cycle is different for each client. For example, there are those who start at the decision stage .
In general, the main objective of this sales follow-up is to guide the potential customer as they move through the purchasing decision-making process.
This process involves supporting the customer, resolving their queries and helping them decide the best way to solve their problems through your product or service.
Here's how to do a follow-up. Apply these strategies and generate more sales opportunities for your business .
How to do sales follow-up and which channels to use
The best channel to follow up on sales will depend on your strategy. What is your lead's favorite channel? That's where you'll have a better chance of following up and getting a good response.
When it comes to sales follow-up , we recommend the following channels:
WhatsApp
With over 2 billion users worldwide, WhatsApp Business has grown its presence as a strategic tool for companies. And it's an excellent option for following up on leads. Use WhatsApp to send relevant content about the quality and uses of your product or service, for example.
Social networks
Through social media, you can offer rich content to your leads, such as ebooks and informative or educational videos that help them resolve their doubts.
It is one of the most traditional ways to follow up. Email makes it possible to send proposals, maintain fluid communication with the lead, find out their doubts and how you can help and guide them to make the purchase.
Calls
Just like email, calls are a traditional resource. They are a more personal and direct form of contact, allowing you to spend time and provide good customer service . Remember, if your lead asks you to call them another day, schedule the next contact.
Why do follow up
If you have a company, one of your goals is surely to attract more customers. Therefore, follow-up is closely linked to improving the customer service you provide. This translates into better results for your company with the following benefits:
Get in touch with this person and ask them out again.
Don't call her and lose contact.
Follow -up turns opportunities into long-term relationships.
And what does follow-up mean in business? Converting leads into customers and retaining existing customers. Did you know that it can cost you ten times more to attract a newgreenland email list customer than to keep existing customers ?
Here we will help you understand what follow up means and how you can apply it in your daily business .
What does follow up mean?
Literally, the translation of follow up is accompaniment or follow-up . It is what happens after a first contact, a generated lead or even a sale. It is important to remember that the cycle is different for each client. For example, there are those who start at the decision stage .
In general, the main objective of this sales follow-up is to guide the potential customer as they move through the purchasing decision-making process.
This process involves supporting the customer, resolving their queries and helping them decide the best way to solve their problems through your product or service.
Here's how to do a follow-up. Apply these strategies and generate more sales opportunities for your business .
How to do sales follow-up and which channels to use
The best channel to follow up on sales will depend on your strategy. What is your lead's favorite channel? That's where you'll have a better chance of following up and getting a good response.
When it comes to sales follow-up , we recommend the following channels:
With over 2 billion users worldwide, WhatsApp Business has grown its presence as a strategic tool for companies. And it's an excellent option for following up on leads. Use WhatsApp to send relevant content about the quality and uses of your product or service, for example.
Social networks
Through social media, you can offer rich content to your leads, such as ebooks and informative or educational videos that help them resolve their doubts.
It is one of the most traditional ways to follow up. Email makes it possible to send proposals, maintain fluid communication with the lead, find out their doubts and how you can help and guide them to make the purchase.
Calls
Just like email, calls are a traditional resource. They are a more personal and direct form of contact, allowing you to spend time and provide good customer service . Remember, if your lead asks you to call them another day, schedule the next contact.
Why do follow up
If you have a company, one of your goals is surely to attract more customers. Therefore, follow-up is closely linked to improving the customer service you provide. This translates into better results for your company with the following benefits: