5 tools to turn your website into a lead-capturing machine

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As inbound marketing professionals, we know the standards by which we measure the success of our campaigns. We are very clear that the average bounce rate on landing pages ranges between 25% and 45%, while the average conversion rate in e-commerce is 3% ( Kubik Interactive ). But the standard is not necessarily good. Although 20% may be a good open rate for an email marketing campaign, we have to ask ourselves why we have not reached that remaining 80%.

In this article I'm going to explain 5 tools so that you don't settle for the data of the majority . Become a lead capturing machine !



5 tools to turn your website into a lead-capturing machine



1) Lead Magnets
Having a lot of web traffic means having good sources. So what is going on? Why are we not collecting that audience? One of the tools I propose to you is Lead Magnets .

Since the main objective is to provide value, it is essential to understand the needs and characteristics of the person behind the screen. To create powerful and appropriate Lead Magnets, it is best to base it on our saint kitts and nevis email list Persona and their customer journey. Once studied, we will choose the format and content that best suits what they are looking for at that precise moment. Let's see some examples.

The first thing you see on Cyberclick's main landing page is the promotion of a Webinar on Video Marketing for June 20. This format, accompanied by a call to action , is designed so that the user, upon entering, is "magnetized" by the content we are offering and navigates through the site.





lead magnet 1

But there are much simpler formats. Placing an infographic right at the beginning of your blog post also retains users, as it provides them with visual value that is much quicker to consume than the entire article.