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Promotional marketing, autumn is coming and with it new promotions

Posted: Sat Dec 07, 2024 10:52 am
by asimd5
With the start of autumn, we propose a series of actions that are especially requested at this time of year by consumers eager for seasonal products and services. What are you waiting for to launch the best autumn promotions and commercial actions?

How to offer more at the best price

Autumn campaigns should be aimed at saving money for consumers. It will be of no use to have a quality product or service if it is not competitive, since after the holidays and the good weather, consumers' pockets will inevitably suffer.


The professional who wants to make the most belize email address of autumn must be aware of this and adapt the alternatives to the user. In light of this, one technique used is pricing or promotional strategies in marketing such as fixed discounts such as those applied by online travel agencies such as Travel2be or Travelgenio , the well-known 2×1 or 3×2 technique applied by some wholesalers or hotel chains , which, together with an appropriate online communication strategy , manage to maintain high levels of occupancy in the low season.

Along the same lines, there is a very creative technique that is spreading and is related to creating special dates based on historical or significant events. October sees big sales, mainly for two reasons: the early promotions on Christmas products or those associated with the increasingly popular Halloween festival in Spain .

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In fact, in recent times it has begun to spread thanks to a series of commercial actions that combine direct sales with the generation of hospitality events, shows and sales of related products which have excellent sales through digital media.

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Leisure: a commercial quarry in autumn

In the same way that tourism is perhaps the main objective of promotions in the summer season, in autumn citizens will look for leisure alternatives at all levels, so it will be very helpful to offer a leisure product superior to that of competitors, both in the hospitality sector and in fine arts or leisure centres.