The Industrial Customer Experience , as an kuwait phone number library Industrial Strategy , is based on making life and the process easier for the Industrial customer and thus being able to attract and retain them thanks to their overall satisfaction before, during and after the purchase decision.
Such a process, and always from the client's side, generates a multitude of points of contact or valuable interactions, specific to the Industrial sector, around the product, people and brand.
In my experience as an Industrial Customer Experience Consultant in different sectors such as Automotive, Building Materials or the Construction Industry, I always start an Industrial Customer Experience project in the same way.
Differentiating and listening first to the three operational functions or the three Buyer Personas that usually intervene in the relationship between Industrial companies, these are Quality, Purchasing and Engineering.
Each of these profiles has its own characteristics, needs and problems at different times and they are the ones who actively participate and who must DECIDE which are the Key Contact Points in THEIR Industrial Customer Experience.
