Customer-centric marketing and sales strategies and the need to integrate knowledge and digital tools are becoming increasingly important in B2B and industrial environments, making it very difficult to move forward without professionals “jumping” into action.
Developing the right growth, attitude and confidence in people to “take the plunge” and try it is one of the clearest needs in today's market.
Today I want to talk to you about the benefits of good Business Mentoring (or Business Mentoring in Spanish) in the increasingly complicated world of B2B and industrial business.
A few years ago I decided luxembourg phone number library to set up on my own, leaving behind a career of more than 25 years as a B2B Marketing and Sales manager. I established myself as an independent professional, more specifically as a Marketing, Sales and Customer Experience Strategy Consultant and Mentor in B2B and Industrial sectors .
Today I can say that if there is an activity that challenges me, excites me and demands me in equal measure, it is the B2B Mentoring that I teach. Independent professionals also need to grow and develop, and the intellectual challenge that I face in my case in adapting, contributing and gaining the trust of CEOs, Middle Managers, Start Ups, etc. from the B2B and Industrial sector with which I work, is invaluable.
5. Conclusion.
Characteristics of a good Business Mentoring.
Many people believe that mentoring programs are only developed for very junior members, that they are taught between members of the same organization or that they can only have an altruistic format.
The reality is that there are also External Professional Mentors, who apply our experience and capacity through an individualized service to provide that extra knowledge, multi-sector vision and personal skills that generate growth, competencies and individual advancement.
There is also some confusion between the figures of Mentor and Trainer. In my own experience and vision, differentiating my services as an External Mentor from those of a Trainer, from Mentoring I seek to get involved much more individually in the person, moment and role of the mentee (individual receiving mentoring) than in the necessary generic competencies.
Understanding very well what decisions the mentee needs and will need to make, as well as the challenges of their sector and client, is vital to be able to work on developing that attitude that leads them to enhance their own criteria for action.
This is the star concept; developing OWN CRITERIA in someone, the mentee. In order to develop it, it is necessary to achieve a relationship of technical but also personal trust. Sharing knowledge with assertiveness and critical thinking and allowing the mentee to arrive at their own answers with examples, hypotheses and contrast is the key.
Without a doubt, the experience that the Business Mentor has will be very important, but even more important will be his ability to read the person, generate authority and accompany him in real and concrete situations.
Answering the question of what a B2B Business Mentoring is for, I would undoubtedly say that it is to encourage and empower technically and personally a professional who wants to nurture his or her own criteria to grow in the difficult world of Customer-Centric B2B / Industrial Strategy.
