How to Organize Tomorrow's B2B Marketing Team Today
Posted: Mon Dec 09, 2024 4:09 am
If there is one thing that “doesn’t stop”, it is the world of Marketing and specifically, B2B Marketing. The role of B2B Marketing has become very strategic, abandoning its tactical cliché and becoming increasingly Customer-Centric, agile and data-driven. As a result, B2B Marketing Teams and strategies have had to evolve and any B2B company that wants to adapt should consider how to organize the B2B Marketing team.
As a former B2B and Industrial Marketing Director, as a current B2B Marketing Strategy Consultant and Mentor and also as an External Interim Marketing Project Manager who is currently helping to refocus or organize different B2B and industrial Marketing teams, I have been aware of this change for a long time and I am looking to instill it in the companies and people I work with. I will tell you how.
I will do so by relying on lithuania phone number library the excellent research that Linkedin and Ipsos have launched since their report: 2 024 B2B Marketing Benchmark . which this year has focused on The B2B Marketing Organization of Tomorrow. Many of my conclusions will be based on the conclusions of this study, with which I am completely aligned.
For me, the first step should always be for the CEO to be very clear about what he wants to launch (or reorient a B2B Marketing team) and its contribution to his company. Land it in a clear Customer-Centric Vision, share it and finally generate the Objectives, habits and skills necessary to carry it out.
When thinking about how to organize a B2B or industrial marketing team today, you have to start by thinking about people and skills to adapt to a constantly changing B2B environment. Specifically, you have to think about skills closely associated with agility, efficiency (via data and technology), the Customer-Centric Vision and transversality and internal and external alignment.
With them, the B2B Marketing Strategy will seek to create relationships that influence the decision-making process of the potential client and, above all, improve the experience of the Active client.
Let's analyze the skills that every B2B Marketing team must have in order to adapt in a more agile, customer-centric and efficient (data) way in the future.
Strategic Thinking
Core competency: The ability to connect marketing team performance to business objectives and ever-changing customer expectations.
The strategic thinking competency is often sought in the role of B2B Marketing Director and what is sought in this competency is:
As a former B2B and Industrial Marketing Director, as a current B2B Marketing Strategy Consultant and Mentor and also as an External Interim Marketing Project Manager who is currently helping to refocus or organize different B2B and industrial Marketing teams, I have been aware of this change for a long time and I am looking to instill it in the companies and people I work with. I will tell you how.
I will do so by relying on lithuania phone number library the excellent research that Linkedin and Ipsos have launched since their report: 2 024 B2B Marketing Benchmark . which this year has focused on The B2B Marketing Organization of Tomorrow. Many of my conclusions will be based on the conclusions of this study, with which I am completely aligned.
For me, the first step should always be for the CEO to be very clear about what he wants to launch (or reorient a B2B Marketing team) and its contribution to his company. Land it in a clear Customer-Centric Vision, share it and finally generate the Objectives, habits and skills necessary to carry it out.
When thinking about how to organize a B2B or industrial marketing team today, you have to start by thinking about people and skills to adapt to a constantly changing B2B environment. Specifically, you have to think about skills closely associated with agility, efficiency (via data and technology), the Customer-Centric Vision and transversality and internal and external alignment.
With them, the B2B Marketing Strategy will seek to create relationships that influence the decision-making process of the potential client and, above all, improve the experience of the Active client.
Let's analyze the skills that every B2B Marketing team must have in order to adapt in a more agile, customer-centric and efficient (data) way in the future.
Strategic Thinking
Core competency: The ability to connect marketing team performance to business objectives and ever-changing customer expectations.
The strategic thinking competency is often sought in the role of B2B Marketing Director and what is sought in this competency is: