How to develop an Industrial Marketing Strategy.
Posted: Mon Dec 09, 2024 4:13 am
Industrial Marketing and the industrial world in general have changed a lot in recent years. From a very tactical Marketing to a more Strategic Marketing, essential for developing the Marketing strategy of an Industrial company.
Many companies know that they need to take the leap towards developing a modern Industrial Marketing Strategy if they want to maintain their competitive position in the future. Today morocco phone number library we will review the 6 keys on How to develop a successful Industrial Marketing strategy.
WHAT IS INDUSTRIAL MARKETING.
Industrial Marketing is the adaptation of the concept of Modern Marketing to Industrial environments. It is normally included within B2B Marketing and the main peculiarity is that the environment in which it is developed is professional Industrial.
This implies very long sales cycles, a product-centric mentality, several buyers or decision-makers who are usually very technical, etc.
Generating relationships with active and potential clients that have an impact on the bottom line is not easy. In this industrial world, convincing a professional requires a lot of relevance in the brand and, above all, a lot of patience waiting for the moment of having to make a purchase decision.
The emergence of the digital world, a new generational profile of more autonomous and digital industrial professionals and the commoditization of products have made many industrial companies begin to understand Industrial Strategic Marketing as something to implement and reconsider beyond the Operational-Tactical Marketing of fairs, catalogues and samples.
This new idea of Industrial Marketing Strategy is already understood to be closely connected to Sales and, above all, to the customer, as well as being led by the company's senior management, which seeks in it a way of adapting to changes in the customer and market.
In my experience as an Industrial B2B Marketing Strategy Consultant , I believe that when taking this great leap from wanting to move from Operational Marketing to developing an Industrial Marketing Strategy or Strategic Marketing to transform the organization, there are 6 key issues that the Industrial Marketing Strategy needs to resolve before successfully addressing the transformation.
Only after understanding these 6 keys and having reflected on them, will it be possible to work on the formal process of Strategic Marketing, such as the Industrial Marketing Plan.
We are talking about a cultural change and this includes resistance to change from people who, especially in industrial environments, are not used to seeing the customer and the relationship with them as something important.
Many companies know that they need to take the leap towards developing a modern Industrial Marketing Strategy if they want to maintain their competitive position in the future. Today morocco phone number library we will review the 6 keys on How to develop a successful Industrial Marketing strategy.
WHAT IS INDUSTRIAL MARKETING.
Industrial Marketing is the adaptation of the concept of Modern Marketing to Industrial environments. It is normally included within B2B Marketing and the main peculiarity is that the environment in which it is developed is professional Industrial.
This implies very long sales cycles, a product-centric mentality, several buyers or decision-makers who are usually very technical, etc.
Generating relationships with active and potential clients that have an impact on the bottom line is not easy. In this industrial world, convincing a professional requires a lot of relevance in the brand and, above all, a lot of patience waiting for the moment of having to make a purchase decision.
The emergence of the digital world, a new generational profile of more autonomous and digital industrial professionals and the commoditization of products have made many industrial companies begin to understand Industrial Strategic Marketing as something to implement and reconsider beyond the Operational-Tactical Marketing of fairs, catalogues and samples.
This new idea of Industrial Marketing Strategy is already understood to be closely connected to Sales and, above all, to the customer, as well as being led by the company's senior management, which seeks in it a way of adapting to changes in the customer and market.
In my experience as an Industrial B2B Marketing Strategy Consultant , I believe that when taking this great leap from wanting to move from Operational Marketing to developing an Industrial Marketing Strategy or Strategic Marketing to transform the organization, there are 6 key issues that the Industrial Marketing Strategy needs to resolve before successfully addressing the transformation.
Only after understanding these 6 keys and having reflected on them, will it be possible to work on the formal process of Strategic Marketing, such as the Industrial Marketing Plan.
We are talking about a cultural change and this includes resistance to change from people who, especially in industrial environments, are not used to seeing the customer and the relationship with them as something important.