Moreover, email copy is gaining more power.
According toMailerLite research, eCommerce purchases made via email saw a significant increase in 2020. The research also revealed that email lists grew by 34%. With this statistic in mind, the value of email copy becomes even greater.
So how can you make the most of email marketing’s potential? Write great copy.
A flawless email copywriting strategy and the right practices can increase your sales. This is your chance to appeal to your target audience and turn your emails into conversion tools.
Let's dive into the steps needed to write effective e-commerce email copy.
1. Create Attractive Subject Lines
Subject lines are like signs at an intersection. If you put the right signpost, the consumer will go in the right direction and open your email. Otherwise, you will lose them.
The relevance of subject lines has been proven by research. It has been found that47% of email recipientsOpen emails based on subject line only.
However, it is also important to take into account: Validity of email addresses For better email deliverability and open rates.
So it is undeniable that subject lines play an important role malaysia mobile phone numbers database in your e-commerce.email marketing strategy.
Wondering how to use your copywriting skills to write great headlines? Follow these writing guidelines:
Be informative (provide clear and direct information)
Place key information first
Keep it short
Be witty, creative and imaginative
Create curiosity with intrigue
To give you an example of a cleverly written and engaging subject line, take a look here:FreelancerEmail:
eCommerce Email Copy
The subject line “Your late nights could be your dream job” provokes the need to know more. It points out the benefit of using the Freelancer platform without being too specific.
Use this example as inspiration for how creative a subject line can be.
2. Use Common Language
You want to position yourself as your subscribers’ savvy friend, so it doesn’t pay to be too technical or formal. Instead, write in a friendly, relaxed tone.
Using conversational language in your email copy makes them more digestible, engaging, and entertaining. And you want your emails to have those qualities.
Imagine you’re composing your emails for an acquaintance. An acquaintance is the right role to play because you don’t want to be disrespectful with inappropriate language. However, you want to be friendly and relaxed.
If you take good care of thisLiving spacesWhen you email them, you'll notice the casualness in their style and tone. They've added a touch of familiarity to everyday words like "friends" and "comfortable."
Living Spaces - Email Marketing Campaign - Promotional Email
It’s all about keeping it cool and relaxed. Blur the line between an email from an acquaintance and a brand email.
3. Adapt Your Writing to Your Audience
A brand that understands its audience is the one that will succeed. People want to buy from companies that buy them. Show your subscribers that you are one of them.
If a recipient reads your email and thinks, “This is me,” you’re done. They’ll feel like they’ve found a brand that shares their beliefs and they’ll be ready to make a commitment.
To help you understand how this works,The Function of BeautyFor example, a hair, body and skin care company.
Beauty Function understands the connection people have with their hair. Anyone who invests in quality products cares about their hair being healthy and nourished. Based on their understanding of their target audience, they created unique copy that resonated with consumers.
eCommerce Email Copy
The best strategy for writing personalized copy like this is to summarize your target audience’s pain points. When people see your products as a solution to their problems, then you’ve won them over.
After all, that's why people shop – to meet their needs and solve their problems.
4. Write Concisely
Email copywriting isn’t a chance to prove your vocabulary. It’s not academic writing or literary writing. It has a clear goal — to get people to buy your products.
What this goal implies is that you need to establish a connection with your audience. And to establish that connection, you need to get them to read your copy. If you bore buyers with long-form content, you won’t achieve the latter.
Time is always limited, so people are not looking for complex and long texts to take up a little more of their precious time.
Got something to say that can't fit into a paragraph or two? That's fine. But you can still aim for a high level of readability. How, you ask? By shortening your sentences.
Short, clear sentences will make even the longest email copy easy to read.
If you have any doubts about whether long copy can be understood, take a look at the example below:Tuft and Needle:
5. Be Informative
Regularly remind your audience why they should read your emails. Check out some helpful information in your copy.
Let's get itBeardBrandFor example, this beard care company encourages inactive subscribers to visit their website with helpful information. They provided informative content to consumers by sharing why beard care is important. They also created copy that is sales-oriented.
The most important aspect of informative copy is that it must be accurate. Rely on reliable sources for the information you want to spread.
Informative content in your niche can reassure consumers that purchasing your products is a smart choice.
If you need help coming up with useful data for your copy, you can turn to writing services. They can also do the research and some email copy for you. Academic writing services are particularly useful as research is their forte. You can check out:UltiusReview to grasp the versatility and effectiveness of writing services.
6. Spend on Welcome Emails
Engaging with subscribers will be more effective if you make the right first impression. A well-written welcome email will earn their trust and show them the value of opening your brand’s emails. Therefore, all your future email copies will have a higher chance of success.
Did you know that welcome emails increase user engagement by up to 500%? They can generate 4x more opens and 5x more clicks than typical email marketing messages.
Welcome emails are a big part of your life.Email marketingstrategy. Don't ignore it.
The reason why welcome emails are so effective is simple. When a consumer first subscribes to your email list, they are excited about your brand. It’s new to them and they are curious about who you are and what you have to offer.
Use this opportunity to wow them with compelling copy.
Promote your business properly and convert a newbie subscriber into a returning customer.
If you want to maximize the potential of a welcome email, consider these writing tips:
Thank the subscriber for joining your email list
Explain the nature of your emails and the frequency they can expect
Tell us about the benefits of being your subscriber
Add a link to your social accounts
Share a CTA on your trending product page (bestsellers, sale, new collection, etc.)
Here is an example of a great welcome email:sidecar:
