The 5 B2B and Industrial Problems that a New B2B Strategic Marketing Idea Can Solve
Posted: Mon Dec 09, 2024 4:22 am
B2B and industrial companies have a hard time accessing and understanding a new, more autonomous and digital customer who no longer receives their salespeople and does not look for a supplier of products anymore. All this translates into 5 very clear B2B and industrial problems that the new B2B Strategic Marketing or the new way of implementing the B2B Marketing Strategy could solve.
This is what I want to nepal phone number library write to you about today, after having participated live in an Industrytalks talk on Industrial B2B Strategic Marketing, which you can see by clicking on the image below.
5 Industrial B2B Problems That Strategic Marketing Can Solve
From my day to day work as a B2B/industrial Marketing and Sales Strategy Consultant and Mentor, I see that many companies believe that the solution to a market problem or doubts about the future is to invest in isolation; making a new website, hiring a salesperson, buying software or ordering a new logo.
But the reality is that the results are still not coming, reacting increasingly late to market changes with an organization that turns its back on the customer.
The big challenge for them could be to get their market to holistically value an ENTIRE form of relationship specialized in their problems, beyond the product, the personal relationship with the sellers or seniority in isolation.
The good news is that this can be worked on internally, by "developing" a New Internal Criterion for B2B or Industrial Strategic Marketing, very specific and focused on GROWTH (and not just in communication and the fair) but from the B2B or Industrial Customer Experience.
A new B2B Strategic Marketing
Before going into the 5 problems that Industrial B2B Strategic Marketing could solve, I think it is important to clarify my idea or vision about what I am specifically referring to when I talk about a “New” B2B Strategic Marketing that is beginning to prevail in companies that really invest in the relationship with their customers and that have results.
For me these would be the highlights:
A New Role for B2B Strategic Marketing: “From Beauty to Creating Demand”
A few years ago, a CEO would not knock on the door of Marketing if he needed growth. Today, yes. B2B Marketing has evolved from a purely tactical function to being a decisive part of strategic development and demand creation, which is of such concern to a Customer Centric CEO.
From my B2B mentoring sessions with CEOs from different sectors, I have drawn several conclusions that I have written an ebook that delves into them and is called “10 questions that every B2B or Industrial CEO should ask themselves to grow today.”
This is what I want to nepal phone number library write to you about today, after having participated live in an Industrytalks talk on Industrial B2B Strategic Marketing, which you can see by clicking on the image below.
5 Industrial B2B Problems That Strategic Marketing Can Solve
From my day to day work as a B2B/industrial Marketing and Sales Strategy Consultant and Mentor, I see that many companies believe that the solution to a market problem or doubts about the future is to invest in isolation; making a new website, hiring a salesperson, buying software or ordering a new logo.
But the reality is that the results are still not coming, reacting increasingly late to market changes with an organization that turns its back on the customer.
The big challenge for them could be to get their market to holistically value an ENTIRE form of relationship specialized in their problems, beyond the product, the personal relationship with the sellers or seniority in isolation.
The good news is that this can be worked on internally, by "developing" a New Internal Criterion for B2B or Industrial Strategic Marketing, very specific and focused on GROWTH (and not just in communication and the fair) but from the B2B or Industrial Customer Experience.
A new B2B Strategic Marketing
Before going into the 5 problems that Industrial B2B Strategic Marketing could solve, I think it is important to clarify my idea or vision about what I am specifically referring to when I talk about a “New” B2B Strategic Marketing that is beginning to prevail in companies that really invest in the relationship with their customers and that have results.
For me these would be the highlights:
A New Role for B2B Strategic Marketing: “From Beauty to Creating Demand”
A few years ago, a CEO would not knock on the door of Marketing if he needed growth. Today, yes. B2B Marketing has evolved from a purely tactical function to being a decisive part of strategic development and demand creation, which is of such concern to a Customer Centric CEO.
From my B2B mentoring sessions with CEOs from different sectors, I have drawn several conclusions that I have written an ebook that delves into them and is called “10 questions that every B2B or Industrial CEO should ask themselves to grow today.”