How to get results at an Industrial Fair
Posted: Mon Dec 09, 2024 4:33 am
Getting results at an industrial fair has become much more complicated than displaying your products at a stand and waiting for B2B clients who are very interested in buying from you to “come to you”.
To obtain results at an industrial ivory coast phone number resource fair, you must identify the needs, moments and problems of the target visitor very well in order to subsequently convince him or her beforehand that it is worth spending time talking to you at your stand. This way, it will be easier to be in his or her mind when it is time to close a project.
These are the industrial fairs. They have stopped being 100-meter races or milestones separate from the customer process, but have become stages in the middle of a marathon.
That is, fundamental and CONNECTED stages in the process of a B2B or Industrial client's relationship with my company over time. Before becoming a client, at the time of negotiating and starting, and when they have been buying from me for several years.
Although there has been much talk about physical events such as Industrial Fairs being dead, the reality is that they are not. They are still fundamental in the decision-making of B2B or Industrial buyers, although it is true that their function has changed.
Take a look at the study below, carried out among 298 American companies this year and published by Marketing Charts, which shows the differential value of a trade show event compared to other channels.
To obtain results at an industrial ivory coast phone number resource fair, you must identify the needs, moments and problems of the target visitor very well in order to subsequently convince him or her beforehand that it is worth spending time talking to you at your stand. This way, it will be easier to be in his or her mind when it is time to close a project.
These are the industrial fairs. They have stopped being 100-meter races or milestones separate from the customer process, but have become stages in the middle of a marathon.
That is, fundamental and CONNECTED stages in the process of a B2B or Industrial client's relationship with my company over time. Before becoming a client, at the time of negotiating and starting, and when they have been buying from me for several years.
Although there has been much talk about physical events such as Industrial Fairs being dead, the reality is that they are not. They are still fundamental in the decision-making of B2B or Industrial buyers, although it is true that their function has changed.
Take a look at the study below, carried out among 298 American companies this year and published by Marketing Charts, which shows the differential value of a trade show event compared to other channels.