In the B2B-Industrial environment there are CEOs who are highly oriented towards management and a productive focus, something that has so far been sufficient to address traditionally static and predictable markets.
The problem arises when this environment japan phone number resource is no longer so predictable and when the generational change of people means that managing very well (products and resources) is not enough to survive tomorrow.
So, what can an Industrial CEO hold on to in order to lead more confidently in the sea of change? There is no sure answer, but certainly getting closer to where changes are born can be a good approach. And where do changes come from? Without a doubt, outside the company.
This situation or conversation is constantly presented to us with BtrueB clients . Through our business mentoring programs for CEOs on our specialization, Customer Experience B2B – Industrial, we work on how industrial companies should relate to each other in order to be profitable and… to lead in change.
A brief parenthesis to tell you that I am finishing a very interesting e-book aimed exclusively at Industrial CEOs who want to transform their organization from the customer perspective. You will hear from me soon.
Focusing here on having a Customer-Centric approach. That is, on a pull philosophy; "outside-in", taking what happens outside as a starting point to adapt, is a very big cultural challenge in industrial companies, traditionally accustomed to seeing the customer from a distance and from Sales.
Specifically, a CEO can strengthen his leadership through B2B-industrial Customer Experience with an “out-of-center” vision, that is, by applying the Customer-Centric Industrial methodology. We will develop it for you.
