Many of these companies, with a very traditional jordan phone number resource and deep-rooted Vision and Values, have not needed to capture a market. The loyalty of their customers and organic acquisition have meant that they do not need to work on Industrial Marketing or Industrial Branding to remain profitable.
Digitalisation, generational change and changing habits in B2B or Industrial clients, specialisation by type of client, globalisation and commoditisation of products, etc. mean that all this “success” can fade and lose its impact, which can start to affect the bottom line. Updating the way of relating and knowing how to communicate today that Industrial Customer Experience , which is ultimately what has brought them to this point, in terms of results and perception, is the great challenge.
Today, on our B2B blog with How to communicate a great reputation from an Industrial brand, we want to give you our own vision, specialized in Industrial / B2B environments, on how we believe that Industrial companies, with historical success in their way of functioning and relating, can communicate this reputation from their Industrial Brand so that others appreciate it and can approach them... even if no one has told them about them.
