Any B2B or Industrial CEO must kenya phone number material also think about the survival and profitability of their company in the medium term and the best way to do so is with a customer-centric approach, one that makes them work on the Customer Strategy in a natural and aligned way.
In B2B, attracting clients is very difficult, and retaining them is becoming more difficult. Thinking of a professional or industrial client as just an end or a transaction is a mistake. We have to ask much more of that great effort that is required to convince and retain a client with us. That “much more” must be able to be converted into a result, even if it is in the medium term.
Obviously, not all clients are the same or have the same value. Nor is the meaning of value the same for my competition, for example. This is the differentiating factor.
In the BtrueB methodology we define and differentiate, first of all, what is value for each client and then we determine the value of each client. Only in this way and through our service aimed at developing different B2B Client strategies , we will be able to develop effective B2B Client Strategies (sales and loyalty).
We recently wrote about Customer Marketing and how B2B or Industrial companies are increasingly investing more in their current customers, not only to build loyalty but also to grow.
