If you do this right, you can keep a customer and have them refer their friends and family. So it's a win-win!
What we all (at least eCommerce store owners) can agree on is,retaining existing customersthan converting a new one. The lateststatisticsSay 80% of your future sales will come from 20% of your customers.
If you do this right, you can keep a customer and have them refer their friends and family. So it's a win-win!
However, it can be quite difficult to create a marketing strategy to retain customers, especially when your newly launched ecommerce store is still in diapers. Starting an online boutique is one thing, and marketing it is another.
Of course, once you choosebest e-commerce platformYou can use paid advertising to gain new customers for your online business, but you’ll need some innovative strategies to retain customers. Let’s get started.
1. Create a loyalty program
Regular customers who choose your store over your competitors list of malaysia cell phone numbers for online shopping need to be rewarded. A great way to do this is toloyaltyprogram.
loyalty programis a way to reward your customers by:gift certificates, special discounts and cash rewards especially for loyal customers.
The principle behind this is reciprocity. Most repeat customers will not hesitate to purchase more products or services if they are rewarded for it. Here are a few examples to help you get a better idea:
The most famous example of this is Starbucks' rewards-based loyalty program. It's probably at the topbest retail loyalty programsoutside. You'll earn 2 points for every dollar you spend. There are other ways to earn points like in-app games, bonus stars or Starbucks® RewardsVisa® Rewards Cardssubscription.
Collecting 25 starts will get you an espresso shot, and 50 stars will get you a bakery item or hot brewed coffee. For 200 stars, you can get a sandwich.
2. Use social proof to increase trust
The credibility of a brand is one of the necessary factors to convert your visitor. While BBB ratings and other certifications help to some extent, you will need a legal way to prove your authority.
For this purpose, many store owners,The concept of social proofand social currency. Simply put, social proof is recommendations from friends, family, or industry experts. On the other hand, social currency is when your customers copy that recommendation to look good. Here’s how you can provide social proof:WooCommerce product reviews, endorsements, testimonials, original tweets, or brand mentions.
3. Create personalized emails
Email marketingIt has been used by online businesses since the days when sites were built without CMS. So much spam has been sent to this marketing strategy that users automatically skip their newsletters. While copywriting is a great way to get customers to read your email copy, it won’t help you with conversions.
Many ecommerce businesses are now moving to personalized emails that help them connect with readers on a personal level. For starters, you can use the subscriber’s name. Use short stories and private messagesyour email templateYou can even create surveys to both generate data and get to know your target audience better.
you still need to use it confirmation emails or other transactional messages that inform customers about order status. So, don't forget to work on their personalization by referencing the name and using the template's brand style.
4. Provide exceptional customer support
Customer support is the backbone of most online businesses. For example, take a look at this list:best WordPress hosting providersYou will notice that many hosting companies offer great features, but SiteGround stands head and shoulders above Marjory due to its outstanding features.customer support.
One for the linededicated support teamWe help your customers with refunds and product recommendations. You can even use the power ofemail management softwareTo further enhance your customer support. In addition to pre-sales support, knowledge base, and contact email, add the click-to-call widget.
Cloud phone systems are being used more than ever by ecommerce stores, and customer-conscious brands are even going a step further and allowing their customers to contact them for free. toll free number this creates a caring brand image. You can directly connect with your customers and engage with them.
5. Create a niche community
The above point is related to this as happy customers make a happy community. Your online boutique needs to have a niche-specific brand aesthetic. It would be best if you design a store that better represents your niche.
For example, if you sellhigh end branded gifts Or you should use a feminine theme in feminine clothing. Now, the key content marketing element you need to build a healthy community is a successful blog. Once you start a blog for your online business, post personal stories, product updates, and detailed how-to guides.
Then, post more frequently on your Facebook pages, Instagram stories, and other social media platforms. You can host a quiz or product giveaway to build a healthy community. But make sure the products you’re giving away are relevant to your niche. Use niche-specific stock photos on your Instagram page.
A quick exampleLekki Gift Companyposts gift items so when you come to their Instagram page you know their store sells gifts.
6. Use the urgency/scarcity marketing technique
Urgency marketing and scarcity marketing are two of the most popular techniques for eCommerce stores. The problem is that you can’t chase your customers; you can’t make them wait in line to convert, so you need to get them to take action right away.
While both techniques create a drive to take action, they are slightly different. These marketing techniques mainly work on limited-time discount offers or limited products to get the customer to act quickly. The perfect example of this is the Amazon store.
While they provide time-limited marketing, they lose the personal feel by not going overboard. You should make sure that customer referrals, regular products and other things remain intact and only 2-3 products have a countdown timer. By this we mean don’t go overboard.
7. Improve your word of mouth
OralThey are simply recommendations from one customer to another that result in conversions. When it comes to retaining your customers, word of mouth works like a charm.
There are many ways tocreate by word of mouth, but the two best ways are hashtags anduser generated contentIncluding Instagram reviews and tags, product reviews, and even original comments.
Additionally, word of mouth can be increased by doing good deeds such as acts of kindness. For example, the TOMS store gives a pair of shoes to those in need for every two you buy.
