How to focus Marketing to be decisive in the B2B growth strategy
Posted: Mon Dec 09, 2024 4:42 am
The mission of B2B Marketing is to contribute to organizational growth by creating and maintaining omnichannel relationships with active and potential customers. Even so, what are the most specific and measurable lines of action on which we can focus the Marketing operation so that the company grows? Today we will talk about one of the great debates in the business world: How to focus Marketing to be decisive in the B2B growth strategy.
Historically, the direct contribution of Marketing to the growth of B2B organizations has always been questioned, or simply not appreciated. With the advent of the digital age and the ease of kuwait phone number resource measurement, its importance began to be correlated, especially around the brand.
We frequently encounter this problem at BtrueB as we help many companies transform and orient their B2B or Industrial Marketing ideas towards growth. By doing so from a Customer-Centric vision and methodology, we always seek to correlate their contribution.
We do this by redesigning the strategic idea, connecting Marketing and Sales and creating processes around a single customer vision, but what sets us apart is that we always seek to translate it into KPIs that allow the teams we work with to justify their impact on the B2B corporate growth strategy.
It is not just B2B Marketing Strategy or B2B Sales, it is Corporate Growth
Speaking of growth, the sales department has always been the main target when it comes to focusing on growth. Making growth tangible only in the sales figure provides late information and many shadows, since behind the sale in a B2B or Industrial company there are many departments and people who are decisive.
Especially, and increasingly so, the B2B Marketing team. Without them, it is increasingly difficult to generate the engagement necessary for the Sale to be a natural consequence and not a cause.
Historically, the direct contribution of Marketing to the growth of B2B organizations has always been questioned, or simply not appreciated. With the advent of the digital age and the ease of kuwait phone number resource measurement, its importance began to be correlated, especially around the brand.
We frequently encounter this problem at BtrueB as we help many companies transform and orient their B2B or Industrial Marketing ideas towards growth. By doing so from a Customer-Centric vision and methodology, we always seek to correlate their contribution.
We do this by redesigning the strategic idea, connecting Marketing and Sales and creating processes around a single customer vision, but what sets us apart is that we always seek to translate it into KPIs that allow the teams we work with to justify their impact on the B2B corporate growth strategy.
It is not just B2B Marketing Strategy or B2B Sales, it is Corporate Growth
Speaking of growth, the sales department has always been the main target when it comes to focusing on growth. Making growth tangible only in the sales figure provides late information and many shadows, since behind the sale in a B2B or Industrial company there are many departments and people who are decisive.
Especially, and increasingly so, the B2B Marketing team. Without them, it is increasingly difficult to generate the engagement necessary for the Sale to be a natural consequence and not a cause.