6 reasons why Project Management is key to the success of B2B Marketing and Sales
Posted: Mon Dec 09, 2024 4:47 am
Project Management has become key to the daily functioning and success of B2B or Industrial Marketing and Sales teams. The words change and result, as well as the activation of both together, dominate strategic conversations in organizations.
This is happening due to the growing need for personalization in value propositions and B2B relationships as well as the need for agility to respond to market changes that are turning the dynamics of both departments into pure project management.
On the other hand, there is the need for efficiency in such a competitive and globalized environment. Finding a methodology and mentality that works with profitability orientation in any energy investment of the organization has become strategic.
Specifically, in the area of luxembourg phone number resource Marketing and B2B Sales, a large part of the energies, investments (technological, human, etc.) and ROI expectations of organizations are placed, therefore, the way of managing it, in this case through a Project Management mentality, is very important.
But what is a project? According to the Project Management Institute – PMI, the project definition is as follows:
The adjective “interconnected” may be the key to understanding why B2B Marketing and Sales teams must increasingly operate under the mentality and discipline of project management. Every day, work is more interconnected with clients, other departments and Marketing providers, in an increasingly fluid and unpredictable ecosystem that often forces rapid recalculations.
A B2B Marketing or Sales team that focuses excessively on pre-established processes, has little autonomy and does not generate or work on different projects with other departments or clients, is probably not responding to the needs of the moment appropriately.
Processes are undoubtedly essential for the efficiency of a department. This can be seen in the capture of leads, creation and dissemination of content and budget management, but if they are not combined with projects that connect people and that provoke development and experimentation for the future, it is likely that differentiation will stagnate and creativity will not be capitalized on.
Another important factor is the increasing need to measure the ROI of B2B Marketing and Sales projects and for this it is essential to delimit the variables budget and deadline.
This is where the need for skills and tools for the development of Project Management in B2B Marketing and Sales arises.
As we shared with you a few months ago on our B2B blog with our article: “ Modern Marketing or how to adapt to changes” , the new Marketing that is coming has a lot to do with project management.
From our experience in B2B and Industrial Business Consulting, helping to design or redesign CONNECTED B2B Marketing and Sales teams and structures, we share with you our vision about the 6 reasons why we believe that Project Management is key to the success of B2B Marketing and Sales.
This is happening due to the growing need for personalization in value propositions and B2B relationships as well as the need for agility to respond to market changes that are turning the dynamics of both departments into pure project management.
On the other hand, there is the need for efficiency in such a competitive and globalized environment. Finding a methodology and mentality that works with profitability orientation in any energy investment of the organization has become strategic.
Specifically, in the area of luxembourg phone number resource Marketing and B2B Sales, a large part of the energies, investments (technological, human, etc.) and ROI expectations of organizations are placed, therefore, the way of managing it, in this case through a Project Management mentality, is very important.
But what is a project? According to the Project Management Institute – PMI, the project definition is as follows:
The adjective “interconnected” may be the key to understanding why B2B Marketing and Sales teams must increasingly operate under the mentality and discipline of project management. Every day, work is more interconnected with clients, other departments and Marketing providers, in an increasingly fluid and unpredictable ecosystem that often forces rapid recalculations.
A B2B Marketing or Sales team that focuses excessively on pre-established processes, has little autonomy and does not generate or work on different projects with other departments or clients, is probably not responding to the needs of the moment appropriately.
Processes are undoubtedly essential for the efficiency of a department. This can be seen in the capture of leads, creation and dissemination of content and budget management, but if they are not combined with projects that connect people and that provoke development and experimentation for the future, it is likely that differentiation will stagnate and creativity will not be capitalized on.
Another important factor is the increasing need to measure the ROI of B2B Marketing and Sales projects and for this it is essential to delimit the variables budget and deadline.
This is where the need for skills and tools for the development of Project Management in B2B Marketing and Sales arises.
As we shared with you a few months ago on our B2B blog with our article: “ Modern Marketing or how to adapt to changes” , the new Marketing that is coming has a lot to do with project management.
From our experience in B2B and Industrial Business Consulting, helping to design or redesign CONNECTED B2B Marketing and Sales teams and structures, we share with you our vision about the 6 reasons why we believe that Project Management is key to the success of B2B Marketing and Sales.