Reading is a fundamental aspect for any professional, especially in the world of Marketing, since its evolution is frenetic. If we talk about B2B Marketing and Sales, we must understand namibia phone number resource that the bibliography is not so extensive, although it is of great quality.
At BtrueB we enjoy researching and reading about new visions of B2B Marketing and Sales associated mainly with the fields in which we work the most. These are: B2B or Industrial Customer Experience , B2B Marketing and Sales Consulting and specialized B2B Mentoring , B2B Content Strategy, B2B/Industrial Marketing and Sales Alignment (Sales Enablement) and Sales and Marketing Strategy for B2B and Industrial environments.
For this reason, today we are going to propose 7 B2B Marketing books that we have read this year and that are associated with these fields. In our opinion, these are the ones that have contributed the most to our methodology and mentoring and consulting programs during this year.
You may think that some of the titles we suggest are not specific to B2B or B2C, but we understand that their content is more appropriate to the characteristics and challenges of the B2B and Industrial environment.
We hope you like them and write to us if you are interested in trying any of them.
