5 Marketing Technologies for Digital Transformation in B2B
Posted: Mon Dec 09, 2024 4:55 am
Technological development has marked a turning point in the relationship between companies, which have moved towards a more digital relationship. In recent years, this change has been precipitated by COVID-19. As a result, companies have had to adapt to new circumstances. Therefore, it is necessary to incorporate one of the 5 marketing technologies that we propose to achieve digital transformation in B2B. These technologies facilitate the ability to relate, optimize processes, generate opportunities for innovation and improve results.
According to a Gartner study, by 2025, 80% of interactions are expected to take place on digital channels.
Many B2B companies have been paraguay phone number resource forced to undergo a digital transformation as a result of the digitalisation of their customers. However, there are many other organisations rooted in very traditional sectors, in which their customers are not digitalising, so their transformation depends on their own will to differentiate themselves or get ahead. And we talk about getting ahead because, in a few years, any company will find itself with a digital native market, due to the incorporation of generations Y, Z and Alpha.
For this reason, it will be necessary to adjust the relationship model to an interlocutor who understands the digital world as a natural means of relating. At this point, developing these digital capabilities will be vital for any organization, whether or not its current customers require it.
Digital transformation in B2B environments differs greatly from B2C businesses. This means that technologies must offer tailored solutions for specific challenges.
In our experience as B2B digital marketing consultants , helping different industrial companies to improve their customers' experience, we propose the adoption of one of the 5 marketing technologies for digital transformation and, thus, solve different problems. But always keeping in mind that we must keep the focus on the customer.
The digital transition process will involve: the creation of a digital data infrastructure, the incorporation of digital talent, the development of an omnichannel customer experience and a cultural change along with the development of an experimentation mentality. To achieve all this, it will be necessary to invest in marketing technology to advance the digitalization process. This investment can be a headache, leading to numerous mistakes being made.
The main mistake would be to focus too much on the technology and not enough on the reason for its implementation. Therefore, we will describe the 5 marketing technologies that, we believe, would speed up the B2B digital transformation with focus and solve its most specific challenges.
According to a Gartner study, by 2025, 80% of interactions are expected to take place on digital channels.
Many B2B companies have been paraguay phone number resource forced to undergo a digital transformation as a result of the digitalisation of their customers. However, there are many other organisations rooted in very traditional sectors, in which their customers are not digitalising, so their transformation depends on their own will to differentiate themselves or get ahead. And we talk about getting ahead because, in a few years, any company will find itself with a digital native market, due to the incorporation of generations Y, Z and Alpha.
For this reason, it will be necessary to adjust the relationship model to an interlocutor who understands the digital world as a natural means of relating. At this point, developing these digital capabilities will be vital for any organization, whether or not its current customers require it.
Digital transformation in B2B environments differs greatly from B2C businesses. This means that technologies must offer tailored solutions for specific challenges.
In our experience as B2B digital marketing consultants , helping different industrial companies to improve their customers' experience, we propose the adoption of one of the 5 marketing technologies for digital transformation and, thus, solve different problems. But always keeping in mind that we must keep the focus on the customer.
The digital transition process will involve: the creation of a digital data infrastructure, the incorporation of digital talent, the development of an omnichannel customer experience and a cultural change along with the development of an experimentation mentality. To achieve all this, it will be necessary to invest in marketing technology to advance the digitalization process. This investment can be a headache, leading to numerous mistakes being made.
The main mistake would be to focus too much on the technology and not enough on the reason for its implementation. Therefore, we will describe the 5 marketing technologies that, we believe, would speed up the B2B digital transformation with focus and solve its most specific challenges.