As suggested by Jakob Nielsen, the father of usability, online users do not read but scan. Of course, many reflections have taken up and adapted this passage but there is a basic truth.
We need to capture the audience's attention right away. First, by allowing web pages to load content right away. But also by communicating above the fold what is needed to:
Make it clear what the main theme is.
Suggest the topic to search engines.
Define the benefits of continuing reading.
You can use persuasive copywriting techniques – such as PAS that identifies Pakistan Phone Numbers the problem, agitates it and solves it – to improve the creative aspect of the introduction. But you should always aim for an introductory synthesis. It can be a good idea to include a block made up of a title and subtitle.
content pyramid
This solution is important and useful to immediately give all the information as suggested by the inverted pyramid of journalism: give what the reader needs to understand what the content is about.
Add bold and bullet points
Two simple details to improve the readability of text on the Internet (but not only). First, you must use bold only where necessary, on the words necessary for the user to understand where to look.
It is useless to use entire blocks of text in bold , or even worse, to avoid it altogether. You must carefully dose this element of formatting, preferring <strong>that <b>which has semantic meaning.
It is also right to use bulleted lists for unordered lists and numbered lists for those that define a well-defined sequence. This helps to significantly improve the readability of the text online .
