Google as a B2B Marketing Channel
Posted: Mon Dec 09, 2024 5:06 am
In this article we explain the importance of Google as a B2B Marketing Channel. Specifically, the two main options when it comes to investing in order to position yourself better in search engines (SERP) both to build a brand and to capture leads.
We talk about SEO and Pay Per Click (PPC). We will detail the advantages of opting for SEO vs PPC.
Google is a crucial channel for B2B kazakhstan phone number material or industrial companies, as a large number of professional buyers carry out a multitude of searches, both informational and transactional, on the search engine, especially in the initial phases of their Buying Journey.
SEO is the set of optimization techniques and strategies that ensure that a website appears as organically optimized as possible in Internet search engines such as Google.
Pay Per Click (PPC) Advertising is an online advertising model where advertisers run ads at the top of the search engine by paying an amount each time someone clicks, for example.
Google as a B2B Marketing Channel is especially interesting for B2B or Industrial companies, both for capturing short-term leads and for executing long-term brand campaigns.
At BtrueB , through our B2B Digital Marketing and specialized SEO services for B2B and Industrial, we help B2B companies by integrating Google as an important channel in their B2B Marketing and Sales strategy.
Specifically for commercial prospecting, as well as for brand building (normally in the upper stages of the funnel) or improving customer experience.
In our case, we especially believe in B2B SEO as a B2B Marketing channel above PPC, understanding the latter as an equally valuable technique.
Below we explain why we understand it this way:
We talk about SEO and Pay Per Click (PPC). We will detail the advantages of opting for SEO vs PPC.
Google is a crucial channel for B2B kazakhstan phone number material or industrial companies, as a large number of professional buyers carry out a multitude of searches, both informational and transactional, on the search engine, especially in the initial phases of their Buying Journey.
SEO is the set of optimization techniques and strategies that ensure that a website appears as organically optimized as possible in Internet search engines such as Google.
Pay Per Click (PPC) Advertising is an online advertising model where advertisers run ads at the top of the search engine by paying an amount each time someone clicks, for example.
Google as a B2B Marketing Channel is especially interesting for B2B or Industrial companies, both for capturing short-term leads and for executing long-term brand campaigns.
At BtrueB , through our B2B Digital Marketing and specialized SEO services for B2B and Industrial, we help B2B companies by integrating Google as an important channel in their B2B Marketing and Sales strategy.
Specifically for commercial prospecting, as well as for brand building (normally in the upper stages of the funnel) or improving customer experience.
In our case, we especially believe in B2B SEO as a B2B Marketing channel above PPC, understanding the latter as an equally valuable technique.
Below we explain why we understand it this way: