6 Questions to Design Your New B2B Sales Process
Posted: Mon Dec 09, 2024 5:07 am
Designing a new B2B sales process is about connecting tasks, information, tools, expertise and people to meet the new desired experience of an omnichannel customer, both B2B and Industrial.
B2B sales processes are built to generate business by attracting, retaining and developing customers. Many companies are currently redesigning them to adapt to new digital customer habits and to develop a more consultative role for the sales team.
In parallel, the Marketing function kenya phone number material is increasingly focused on customer experience and sales support. This means that the connection with Sales must be articulated in the same process around the customer.
But how do you build a B2B sales process? First, Marketing and Sales work together, and then understand and measure the value from the customer's perspective.
At BtrueB we are consultants and mentors who are experts in building B2B or Industrial sales processes (closely connected to Marketing) through our Commercial Strategy Mentoring service.
In our experience and seeking to answer how a B2B Sales process is built, we believe it is important to start with an internal reflection around 6 questions in order to know if we are in the right moment to undertake it.
Undertaking the redesign of a B2B or Industrial sales process is a process of cultural change that requires a lot of involvement, energy and patience. Therefore, not all starting moments and situations are suitable for starting it.
Below we share with you the 6 questions that, in our opinion, best determine a relevant starting position to undertake how to design a B2B or Industrial sales process with certain guarantees of success.
B2B sales processes are built to generate business by attracting, retaining and developing customers. Many companies are currently redesigning them to adapt to new digital customer habits and to develop a more consultative role for the sales team.
In parallel, the Marketing function kenya phone number material is increasingly focused on customer experience and sales support. This means that the connection with Sales must be articulated in the same process around the customer.
But how do you build a B2B sales process? First, Marketing and Sales work together, and then understand and measure the value from the customer's perspective.
At BtrueB we are consultants and mentors who are experts in building B2B or Industrial sales processes (closely connected to Marketing) through our Commercial Strategy Mentoring service.
In our experience and seeking to answer how a B2B Sales process is built, we believe it is important to start with an internal reflection around 6 questions in order to know if we are in the right moment to undertake it.
Undertaking the redesign of a B2B or Industrial sales process is a process of cultural change that requires a lot of involvement, energy and patience. Therefore, not all starting moments and situations are suitable for starting it.
Below we share with you the 6 questions that, in our opinion, best determine a relevant starting position to undertake how to design a B2B or Industrial sales process with certain guarantees of success.